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RightScale Webinar: March 24, 2011 – In this webinar we demonstrate how RightScale can manage your game/app through the stages of concept, production, growth, maturity and niche. We discuss how AWS provides the underlying compute resources necessary to support the full lifecycle of your game/app. We demonstrate how Couchbase's Server key-value database provides high throughput and low latency, ensuring that your application — and users — are never kept waiting for data.
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Launch and Scale Social Apps in the Cloud
with Amazon Web Services, RightScale and Couchbase
March 24, 2011
Watch the video of this webinar
Your Panel TodayPresenting:• Josh Fraser: VP, Business Development, RightScale• Jeff Barr: Sr. Web Services Evangelist, Amazon Web
Services• James Phillips: Co-Founder & Sr. VP of Products,
Couchbase
Q&A:• Jason Altobelli: Account Manager, RightScale
Please use the questions window to ask questions anytime!
Agenda
• Welcome• Social Application Challenges• AWS, RightScale and Couchbase overview• Demo • Q&A
www.rightscale.com/webinars
Please use the questions window to ask questions anytime!
Social Application Challenges
Highly competitive
Need rapid time to market
Things happen fast
Need to maintain control
Your Focus
PRODUCT DEVELOPMENT
SALES & MARKETING
IT
33%?33%?33%?
RightScale + Couchbase + AWS
PRODUCT DEVELOPMENT
SALES & MARKETING
IT
100%
Reduce time to market Lower cost Complete control Global scale
Extensive Experience in Social Apps
The Reference Standard for Social Apps
Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud
RightScale provides a time-tested cloud management platform
Membase provides a NoSQL database which is in production behind some of the world’s busiest web applications
Utilize the solution that powers the most successful social games in the world today!
What is Cloud Computing?
Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand.
You simply access these services over the internet, with no up-front costs and you pay only for the resources you use.
Amazon Web Services
ComputeAmazon Elastic Compute Cloud (EC2)
- Elastic Load Balancing- Auto Scaling
StorageAmazon Simple Storage Service
(S3)- AWS Import/Export
Your Game or Social Application
Content DeliveryAmazon CloudFront
MessagingAmazon Simple Queue Service (SQS)
Amazon Simple Notification Service (SNS)Amazon Simple Email Service (SES)
Parallel Processing
Amazon Elastic MapReduce
MonitoringAmazon CloudWatch
DatabaseAmazon RDS
Amazon SimpleDBThird-Party Offerings
ManagementAWS Management Console
AWS Elastic Beanstalk
ToolsAWS Toolkit for Eclipse
Java, PHP, Ruby, Python, .Net Developer
Centers
NetworkVirtual Private Cloud
Route 53 (DNS)
Metering and Billing
Identity and Access Management
Advantages of the AWS Cloud
Offloads Heavy Lifting
LowersCosts
ReducesTime to Market
Gives you access to massive data centers in multiple locations.Maintain the flexibility your business demands.Use only the capacity you need, when you need it.
Eliminates up-front capital expenditures.Significantly reduces ongoing operational expenses.Offers a pay-as-you-go utility computing model.
Eliminates hassles of configuring data centers.Reduces time to pilot and test projects.Enables you to focus on adding value to your business.
Complete Systems Management
RightScale Real Customers, Real Deployments, Real Benefits
Managed Cloud Deployments for over 4.5 Years
Launched over 2.5MM servers
Behind the largest production deployments on the cloud
RightScale Methodology: ServerTemplates
Integrated approach that puts together all the parts needed to architect single & multi-server deployments
Launch, monitor, cycle back to re-architecting, re-launching
ServerTemplates for Membase now available!
VS.
15
Membase Server is Simple, Fast, Elastic
16
Membase Server is Simple, Fast, Elastic
17
Membase Server is Simple, Fast, Elastic
18
Proven at Small, and Extra Large Scale
IT Resource Needs
time
Concept & Development
Production & Growth
Full Lifecycle Management
Maturity & Decline
Niche / EOL
DEMO
Get to Market Fast with a Pre-built System
Accelerate time-to-market w/ pre-configured proven ServerTemplates
Reduce Costs with development and test using multiple virtual configurations
Ensure production success and scalability using ready-to-scale architectures
Ready to Scale!Fast and successful launch
System-level Automation to rapidly adjust to your business needs
Multi-arrays to rapidly adjust to your business needs
Developer extends virtual datacenter to publishers (or vice versa)
At launch, change access privileges
No migration; seamless roll into production
Share Best Practices
Game 2Game 1 Game 3
1. Sign up for AWS: http://aws.amazon.com/
2. Get a RightScale Free account: RightScale.com/socialgaming
Contact Info:
AMAZON: aws.amazon.com/contact-us/aws-sales/
RIGHTSCALE: [email protected]; (866) 720-0208
COUCHBASE: [email protected]
More Info:
www.rightscale.com/gaming
Webinar archive: RightScale.com/webinars
RightScale user conference: www.rightscale.com/meetup
Q&A - Getting Started
Thank You!
