Social MediaThe Employee and The Personal Brand

December 7, 2012

Hessie Jones

Social Participation’s Derived Benefits

News travels fast... Search and Social are connected

Increasingly, product quality and what a brand stands for are determined by Google

It’s easy to hop on the Negative bandwagon

The Balance of Power is Shifting

Consumer’s Voice is Amplified: United Breaks Guitars [Youtube]

Cascading Effects Initiated by Employees: RIM

Companies should know better than to Exploit a Situation

Companies Make Mistakes: Kitchen Aid

The Political Discourse is Public

The New Economy is about Customer Service

We are on the Verge of a Crowdsourced Marketplace

… However, the VOICE of the Company has incredible strength

The Voice of Influence can Move Mountains

Political Discourse is Public

The Case for Thought Leadership

Content + Connect = Cash

Intel’s Employee Curation: To be an Accessible Brand

Everything Needs to Map Back to Business Impact

Value is the New Norm

reference: Dachis SBJ october 2, 2012

Value Exchange between the Business and the Customer

Your Personal Social Footprint increasingly establishes your Brand

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Let Social Aggregators Capture the “Intended” You

The 4Ps of Personal Branding

TextTextTextTextProduct: Be Consistent and Recognizable

• Who are you as a professional?

• What are your core strengths and experience?

• Your audience should know what to expect.

• Be consistent in your message.

• Decide on your core messages and stick to one brand name.

TextTextTextTextPrice: Know Your Value

• Influencer sites will automatically put a price tag on you.

• Your content, your thought leadership will only increase your personal value.

• This translates into your value as an employee.

• Will your value match the market?

Place: Recognize Your Niche

• It’s easier to build influence locally amongst those with like minds: colleagues, friends.

• Expand your network to include people whom you’re interested in based on topic or profile.

• Know where your target audience spends their time.

• Find niche communities/groups to build rapport and share topics of interest

TextTextTextTextPromotion: Communicate Your Brand

• Consider your audience and the information they value.

• Consider the platforms: being heard loud and clear or getting lost in the clutter.

• Determine where your audience gets their information and make sure you are present in these channels.

• Engage all the time and recognize other content to maximize your own value.

10 Keys to Social Media Success

1. Experiment first and determine which platforms work best. Be yourself, make some friends.

2. Spend time planning how you will use it: objectives, content, tools

3. Listen before participating. Watch how others interact.

4. Be transparent and honest.

5. Share your content. Make it easy to share.

6. Be personable and act like a person.

7. Contribute in a meaningful way. Be considerate and promote others.

8. Learn to take criticism.

9. Be proactive.

10. Be consistent.

Thank you!