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Search engine optimization
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SEARCH ENGINE
OPTIMIZATION
(SEO) SERVICE
Agenda
What is a Search Engine?
How Do Search Engines Work?
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
www.metasenseusa.com
What is a Search Engine?
Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
Different than a Directory
Common Characteristics:Spider, Indexer, Database, AlgorithmFind matching documents and display them according to relevanceFrequent updates to documents searched and ranking algorithmStrive to produce “better”, more relevant results than competitors www.metasenseusa.com
How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database.
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content.
Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time).
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.
www.metasenseusa.com
Search Engines Statistics
Google –
41.6%
Yahoo –
31.5%
MSN – 27.4%
AOL – 13.6%
Ask Jeeves –
7.0%
% bases on usage
www.metasenseusa.com
Why is Search Engine Marketing important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only
view top 10)
Search engine traffic is low and websites aren’t indexed
because they are generally poorly optimized
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
www.metasenseusa.com
What is a SEO Algorithm?
www.metasenseusa.com
Steps to developing a good SEO strategy:
Seven Building Blocks for Seo Success
www.metasenseusa.com
Ranking factors
Off-Page Factors
Link Popularity (“votes” for your site)
– adds credibility #2
Anchor text #1
On-Page Factors (Code &
Content)
Title tags <title> #3
Header tags <h1> #5
ALT image tags #4
Content, Content, Content
(Body text) <body> #1
Hyperlink text #6
Keyword frequency & density
#2
www.metasenseusa.com
Basic Tips & Optimization Techniques
Research keywords related to
your business
Utilize descriptive title tags for
each page
Ensure that your text is HTML-
text and not image text
Use text links when ever
possible
Obtain inbound links from
related websites
Educate yourself about search
engine marketing
www.metasenseusa.com
2011 Award
2010 Award
Awards & Recognitions
www.metasenseusa.com
2014 Award
Contact UsHeadquarters:
403 Commerce Ln, Suite 5
West Berlin, NJ 08091
www.metasenseusa.com
Tel: (856) 873-9950FAX: (856) 475-0555
www.metasenseusa.com