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SEARCH ENGINE OPTIMIZATION (SEO) SERVICE

Search engine optimization

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Search engine optimization

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Page 1: Search engine optimization

SEARCH ENGINE

OPTIMIZATION

(SEO) SERVICE

Page 2: Search engine optimization

Agenda

What is a Search Engine?

How Do Search Engines Work?

Search Engines statistics

Why is Search Engine marketing important?

What is a SEO Algorithm?

Steps to developing a good SEO strategy

Ranking factors

Basic tips for optimization

www.metasenseusa.com

Page 3: Search engine optimization

What is a Search Engine?

Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Different than a Directory

Common Characteristics:Spider, Indexer, Database, AlgorithmFind matching documents and display them according to relevanceFrequent updates to documents searched and ranking algorithmStrive to produce “better”, more relevant results than competitors www.metasenseusa.com

Page 4: Search engine optimization

How Do Search Engines Work?

Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database.

Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content.

Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time).

Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.

www.metasenseusa.com

Page 5: Search engine optimization

Search Engines Statistics

Google –

41.6%

Yahoo –

31.5%

MSN – 27.4%

AOL – 13.6%

Ask Jeeves –

7.0%

% bases on usage

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Page 6: Search engine optimization

Why is Search Engine Marketing important?

85% of all traffic on the internet is referred to by search engines

90% of all users don’t look past the first 30 results (most only

view top 10)

Search engine traffic is low and websites aren’t indexed

because they are generally poorly optimized

Cost-effective advertising

Clear and measurable ROI

Operates under this assumption:

More (relevant) traffic + Good Conversions Rate = More Sales/Leads

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Page 7: Search engine optimization

What is a SEO Algorithm?

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Page 8: Search engine optimization

Steps to developing a good SEO strategy:

Seven Building Blocks for Seo Success

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Page 9: Search engine optimization

Ranking factors

Off-Page Factors

Link Popularity (“votes” for your site)

– adds credibility #2

Anchor text #1

On-Page Factors (Code &

Content)

Title tags <title> #3

Header tags <h1> #5

ALT image tags #4

Content, Content, Content

(Body text) <body> #1

Hyperlink text #6

Keyword frequency & density

#2

www.metasenseusa.com

Page 10: Search engine optimization

Basic Tips & Optimization Techniques

Research keywords related to

your business

Utilize descriptive title tags for

each page

Ensure that your text is HTML-

text and not image text

Use text links when ever

possible

Obtain inbound links from

related websites

Educate yourself about search

engine marketing

www.metasenseusa.com

Page 11: Search engine optimization

2011 Award

2010 Award

Awards & Recognitions

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2014 Award

Page 12: Search engine optimization

Contact UsHeadquarters:

403 Commerce Ln, Suite 5

West Berlin, NJ 08091

[email protected]

www.metasenseusa.com

Tel: (856) 873-9950FAX: (856) 475-0555

www.metasenseusa.com