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Planning Your Enterprise
SharePoint Search Strategy
Joel Oleson
@joeloleson
Joel Oleson
Work
– BA Insight / Hershey Technologies
– www.BAInsight.com | [email protected]
Personal
– www.collabshow.com | @joeloleson
Agenda
Pillars of Search Strategy
Context
Content
Metadata / Taxonomy
User Experience
Search Apps are Killer Apps
5
4 Pillars of Search Strategy
Context“Know thy User”
6
7
Who Are You?
8
Context Matters in Business
9
Users need to find different information
depending on their role, location, responsibility
and task at hand
En
terp
rise
co
nte
nt
Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
SharePoint Demo: UCDenver -
Context
10http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx
USER SEGMENTS
12
4 Pillars of Search Strategy
Authoritative Content
How Much Do They Actually
Index?
13
5.6%1%
1.7%
Size of the Web
> 1,000,000,000,000 unique links to pages found
Anatomy of a bing search…
Anatomy of a Search
15
Revenue$59.8 Billion Dollars in 2013
Relevancy3000+ Engineers Tuning Relevancy
Internet search has changed expectations for enterprise search
Tagged100,000+ keywords managed + SEO
ContextualDynamically driven results
SharePoint’s Algorithm
16
What is an Authoritative Source?
17
Tiered Ranking Strategies
18
Level 1: Authoritative Sources
Intranet, Official Corp, Policies
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content – OneDrive +
Level 5: Highly Classified
Sensitive/Do Not Index
Level 2: Published “Polished”
De
fau
lt S
ea
rch
Dee
p S
ea
rch
90% of queries
>1% of content
5% of queries
10% of content
2% of queries
40% of content
>1% of Searches
50% of content
BEST BETS/RECOMMENDED
RESULTS
20
4 Pillars of Search Strategy
Metadata
Classes of Search Users
21
Why Enterprise Search Projects Fail…
Rarely able to find
relevant data
Research shows that a
minimum of 27 characters
is needed for enterprise
search to deliver relevancy
The average search is only
1.2 words
22
23
24
Refinement vs. Exploration
25http://jeffwongdesign.com/2012/05/refinement-vs-exploration/
The New Role of Taxonomy – Noise
Reduction
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27
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4 Pillars of Search Strategy
UX
http://www.cityoflondon.gov.uk/search/results.aspx?k=buckingham+palace
usa.denon.com30
Millikencarpet.com
31http://www.millikencarpet.com
Marshfieldclinic.org
32
Reality for Some…
33
How do you know it’s working?
34
35
4 Pillars of Search Strategy
Context - Know thy User Content - Authoritative Content Metadata - Refinement Easy to Use - User Experience
What You Can Do!
36
Grooming… You Search Needs a Haircut.
Continually analyze, gather feedback and tune your search service and index
Index and Enrich the RIGHT content
Build Trust - Manage Top Authoritative Search Results
Authority - Create and manage Visual Catalog of important items
Mange Term Store, Managed Metadata for Refinement
Review Search Reports
Eliminate “Junk” from default search experience
