A seminar on marketing to the social web

Selkirk Social Media Selkirk Social Media 20092009

• Social media can help you reach new students in a relatively low cost way.

•Social Media can help you learn what students are thinking and refine services or course offerings

•Expand your understanding

•Give you ideas for campaigns

•Concrete steps on Facebook and Twitter

The LandscapeThe Landscape

• Why Blog?

• Technologies (Commenting, RSS Feeds, Trackbacks,..)

• Promotion (Blogrolls, pings, Technorati, social networks,..)

• Blogger, Typepad, Wordpress

• Tumblr

• Twitter

Social Bookmarking

Media Sharing

Mailing Lists, Groups

Social Networks

The LandscapeThe Landscape

• Podcasts

• Youtube, Vimeo, ...

• Flickr, Photobucket,..

• Slideshare

•Scribed

• DeviantArt

Social Bookmarking

Blogging

Mailing Lists, Groups

Social Networks

The LandscapeThe Landscape

•Digg

•Reddit

•Stumbleupon

•Delicious

•Magnolia

•Furl

Media Sharing

Blogging

Mailing Lists, Groups

Social Networks

The LandscapeThe Landscape

•Google Groups

•Yahoo Groups

•The Nelson List

•Basecamp

Social Bookmarking

Blogging

Social Networks

Media Sharing

The LandscapeThe Landscape

•Facebook

•MySpace

•Orkut

•gaia.com

•Deviantart

•2care.com

•upcoming.org

•Linkedin

Social Bookmarking

Blogging

Mailing Lists, Groups

Media Sharing