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www.treacyinfo. com Getting Found Assessing your Site in 7 Points Ann Treacy [email protected] www.byteoftheweek.com

SEO Assessing Your Web Site

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A presentation given at the 2009 MCN New Times for New Tech conference by Ann Treacy.

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Page 1: SEO Assessing Your Web Site

www.treacyinfo.com

Getting Found Assessing your Site in 7 Points

Ann [email protected]

Page 2: SEO Assessing Your Web Site

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The Intro

• About me• About search engines• How to check your own site

92% of SE users are happy with their results though 39% frequently can’t locate a known business.

So maybe searchers are contacting a similar business with a stronger online presence.

Page 3: SEO Assessing Your Web Site

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Search Engines Like:

1. Lots of repeated keywords on web page

2. Lots of links to your web site

3. Regular updates

Page 4: SEO Assessing Your Web Site

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What search engines don’t like

Page 5: SEO Assessing Your Web Site

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1. What are your keywords?

• Come up with 10 keyword phrases– Your name– Program names– Terms people use to find someone like you– Location if appropriate

• Check popularity of terms

http://keywords.submitexpress.com/keytracker.php

Page 6: SEO Assessing Your Web Site

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2. How do you Rank?http://www.mikes-marketing-tools.com/ranking-reports

Page 7: SEO Assessing Your Web Site

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3. Check your title

Page 8: SEO Assessing Your Web Site

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4. Check your content

• Keywords on the homepage?

• Keywords in <b> or <h1>?

• Last update?• Alt tags on images?• Your name in text?

http://www.webconfs.com/search-engine-spider-simulator.php

Page 9: SEO Assessing Your Web Site

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Page 10: SEO Assessing Your Web Site

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5. Link Popularity

Tip: Check your competitor’s links for ideas on who might link to you!

Page 11: SEO Assessing Your Web Site

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Not all links are good

Good links• Web 2.0 links

– Blogs– Twitter…

• Links from popular sites

• Related sites

Bad links• Link farms• Link exchanges• Unrelated sites

Legacy links/Google bombs

Page 12: SEO Assessing Your Web Site

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6. Site Saturation

Page 13: SEO Assessing Your Web Site

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7. What do you need to do?

1. Lots of repeated keywords on web page– Research popular terms– Add terms

2. Lots of links to your web site– Link campaign

3. Regular updates– Make small changes

Page 14: SEO Assessing Your Web Site

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Get the presentation here:http://byteoftheweek.com/

Thank you! Ann Treacy

[email protected]