Embed Size (px)
DESCRIPTION
SEO Blog Review Presentation WordCamp NYC 2009 by Corey Eulas. This presentation critiques 2 volunteer submitted websites for search engine friendliness. Corey points out common mistakes, gives solutions, and recommends plugins and resources for SEO that every web designer, developer, and blogger must have. Note: I added text in the notes summarizing most of Corey's points about each slide. To get all the information he presented, you absolutely must go to http://www.infosource.net/2009/11/16/if-you-build-it-will-they-come/ Read the blog post which gives a great review of the presentation, and play the audio file along with the slides.
Citation preview
SEO/SEM REVIEW
HTTP://WWW.COREYEULAS.COM
Agenda
4:15-4:20 : Introduction & Overview 4:20-:430 : http://kidoinfo.com/ri/ 4:30-4:40 :
http://www.nearshoreamericas.com 4:40-4:45 : Question & Answer
About Me
What I do: Help businesses increase their ‘web
visibility’ through search engine marketing.
The companies I work at: LexisNexis Martindale-Hubbell (Sr. SEO
Specialist) Ninety Seven Media (Owner) Wine King (Director of Search Marketing)
Search Engine Share of Searches
*ComScore September 2009 Data
64%
First Site:
http://kidoinfo.com/ri/KIDOINFO connects families to creative ideas, things to do, resources, and local events in Rhode Island and beyond. We are always trying to increase our readers.
http://kidoinfo.com/ri/
Title & Description60-90 [70]
155
Long Tail Keywords
GOOGLE SEARCH BASED KEYWORD TOOL
GOOGLE ADWORDS TOOL
http://kidoinfo.com/ri/
http://kidoinfo.com/ri/
Under the hood
XML Sitemap Plugin: Google XML Sitemaps
Post Name & URL Naming H1/H2 Tags Verify site with search engines
Google Webmaster Tools (GWT) Yahoo Site Explorer Bing Webmaster Center
NearshoreAmericas.com
Attract visitors who like us so much they register for our free newsletter. (Grow the database).
Develop a community of people who feel that the site speaks to them and fills a void; and as a result may leverage social networking.
Overall mission: Grow the site to become an editorially-driven
media property; with various products to market to sponsors.
NearshoreAmericas.com
NearshoreAmericas.com
NearshoreAmericas.com
NearshoreAmericas.com
NearshoreAmericas.com
So, what’s in your toolbox?
SEO Quake (Firefox) Quirk SearchStatus Firebug ColorZilla
A bookmark to: http://www.sem-tv.com
