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SEO with Social

SEO with Social - PodCamp Philly

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PodCamp Philly 2011

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Page 1: SEO with Social - PodCamp Philly

SEO with Social

Page 2: SEO with Social - PodCamp Philly

Is Social Going to Help Me Rank Better?

Page 3: SEO with Social - PodCamp Philly

No.

Page 4: SEO with Social - PodCamp Philly

Why?

• Google is smart.• Links are no-followed.• No anchor text.

Page 5: SEO with Social - PodCamp Philly

Will it eventually?

Page 6: SEO with Social - PodCamp Philly

Yes.

Page 7: SEO with Social - PodCamp Philly

Search: wil reynolds keynote speaker–beast –boss –”seo gangsta”

Page 8: SEO with Social - PodCamp Philly

How Can I Use Social to Help Me Rank?

Page 9: SEO with Social - PodCamp Philly

Use it To Build Links.

Page 10: SEO with Social - PodCamp Philly

Tell me….

Page 11: SEO with Social - PodCamp Philly

What makes Twitter better?

• Template emails suck.• People are more comfortable.• Inbox > Mentions• Foot (and face) in the door.

Page 12: SEO with Social - PodCamp Philly

Cecily Kellogg

Page 13: SEO with Social - PodCamp Philly

What if I’m not Cecily K?

Page 14: SEO with Social - PodCamp Philly

You’re SCREWED!

Page 15: SEO with Social - PodCamp Philly

JK

Page 16: SEO with Social - PodCamp Philly

If you have no klout…

• Scale it back.• Build long term assets.

Page 17: SEO with Social - PodCamp Philly

Search: wil reynolds keynote speaker –”Link Kong” –”SEO Monsterrrr”

Page 18: SEO with Social - PodCamp Philly

If you have no klout…

• Scale it back.• Build long term assets.• Don’t reach out to Oprah.

Page 19: SEO with Social - PodCamp Philly

Is that all I can use twitter for? How do I identify these people?

Page 20: SEO with Social - PodCamp Philly

Twitter for Research

Page 21: SEO with Social - PodCamp Philly

Identifying Opportunities

• RowFeeder (http://rowfeeder.com)

Page 22: SEO with Social - PodCamp Philly

Identifying Opportunities

• Export.ly (http://export.ly)

Page 23: SEO with Social - PodCamp Philly

Speaking to Opportunities

• Using Export.ly and TagCrowd (http://tagcrowd.com)

Page 24: SEO with Social - PodCamp Philly
Page 25: SEO with Social - PodCamp Philly

How can I use this?

• Identifying the tone.• Identify incentives.

Page 26: SEO with Social - PodCamp Philly

Prioritizing Opportunities

• FollowerWonk (http://followerwonk.com)– Find top twitter users that have bios containing certain terms. Lists in

order of followers.

Page 27: SEO with Social - PodCamp Philly

So How Can Social Help Me Rank?

Page 28: SEO with Social - PodCamp Philly

Outreach

Page 29: SEO with Social - PodCamp Philly

Amplification

Page 30: SEO with Social - PodCamp Philly

Research

Page 31: SEO with Social - PodCamp Philly

Questions & Credits…

• @Abbott_Shea– Abbott Shea

• @CecilyK– Cecily Kellogg

• @SEERInteractive