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Service Delivery Platform

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Page 1: Service Delivery Platform
Page 2: Service Delivery Platform
Page 3: Service Delivery Platform

PSTN Internet NGN

Multimedia No Yes Yes

QoS Yes (voice) No Yes

Network Intelligence Yes No Yes

Intelligent CPE No Yes Yes

Transport TDM Packet Packet

Architecture Semi-distinct Ad hoc Distinct

Integrated control No Yes Yes

Service Reliability High Low High

Service Creation Complex Ad hoc Systematic

Ease of Use Medium High High

Evolvability / Modularity Low Medium High

Time to Market Long Short Short

Architecture Openness Low High High

Page 4: Service Delivery Platform
Page 5: Service Delivery Platform

SIP Applications

ServerParlay / OSA ….

Multiparty

Conferencing

Resource

Sharing

Virtual

Collaboration

Broad

castingGames ….

I-CSCF P-CSCFHSS S-CSCF MGCF

MGW

PSTNWiFi/WiMA

XGPRSUMTS

Page 6: Service Delivery Platform

RNC

P-CSCF

I-CSCF

S-CSCF

SFMSFA

GGSN

SGSN

IP ROUTER

WiMAX ASN

WiMAX CSNIMS

IMS

Lain

ASN

Lain

AAA PDG

HSS

UTRAN

Page 7: Service Delivery Platform

Voice

Video

Phone

Video

Streaming

TV

Web

Charging FunctionSubscriber Profile

Function

Signalling

Function

QoS Policy &

Media Function

Media Transfer

Function

HTTP signal

proxy

RTSP signal

proxy

CFCS

Application Policy

Function

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Minat % Sub-Minat %

Hiburan 88

Musik 91

Animasi 49

Video 42

Pendidikan 70

Kuliah / Belajar 53

Kursus (Bahasa dll) 39

Keterampilan 35

Produk 65

Elektronik 53

Media 51

Fashion 48

Konsultasi 60

Peluang bisnis 57

Hobby 45

Psikologi & Agama 36

Game 49

Game pikiran 58

Multi player 56

Single player 40

Minat SMP/

SMA

Dipl/

Akad

Sar

jana

Game 53.7 40.0 31.8

Pendidikan / Trng 19.1 32.7 47.4

Musik 82.7 74.6 76.9

Animasi 49.4 65.4 47.4

Konsultasi 19.1 30.9 34.2

Berita 40.7 63.6 65.3

Minat Pria Wanita

Game 45.1 34.9

Pendidikan / Training 31.8 36.3

Musik 78.4 79.5

Animasi 53.7 44.5

Konsultasi 29.0 24.7

Berita 55.3 52.7

Page 11: Service Delivery Platform

T-Head I-Head

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Wireless

NetworksPSTN IP Networks

Web & IT ApplicationsTelecom Applications

Service Enablers

Service Creation & Execution

Service Exposure

Service Orchestration & Management

Telecom Network Access

Applications

Service

Delivery

Platform

Network

OS

S/B

SS

Page 14: Service Delivery Platform

User Device Layer

Transport Functions

WAP GW

SMS GW

Parlay GW

Speech / IVR

Location Server

Web GW

Media Gateway

Policy Decision Function

Access Control

Authentication Authorization

HTTP Session Management

Identity Management

Device Management

Media Gateway Control

Media Resource Function Control

Call Session Control Function

Home Subscriber Server (HSS)

Core Function

Product catalogue

Third party SRM portal

Digital right management

Customer portal

Administrator portal

Search

Subscription and enrollment

Customer Profiling

Integration Services

Content Store

Download Management

SIP Server

Personal Information

Management

Usage and Rating

Reporting Services

Web service gateway

Payment instrument

OSS / BSS

SIP Apps

IN Apps

J2EE Apps

Internet content

Advertising

Payment gateway

Prepaid billing

Postpaid billing

Warehousing

CRM

Settlement

Page 15: Service Delivery Platform

Browser: Three screen convergence

Device Platforms

Multi-Channel Customer Portals

Service Enablers Framework

Service Delivery Platform

User

experience

Operating

Systems

Applications Middleware

Self-care Personal

Info Mgmt

Search &

Navigatio

n

Video Contents Social

Communit

ies

OS

S/B

SS

& C

us

tom

er

Ca

re

Page 16: Service Delivery Platform
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•Education, community, & industry cooperation

•Business incubation

•Tech-savvy communities

•Web sites, Social networks

•Community events

•Creative communities

•User communities

•Education, Government

•Franchise group, SOHO

•High-impact small-scale industry

• Infrastructure support (SDP, payment, etc)

Production Distribution

EducationPromotion

Page 18: Service Delivery Platform

TV Mobile Broadband

Service Delivery Platform

Telkom Group Partners Users

Page 19: Service Delivery Platform

PSTN Mobile Broadband

Content Aggregator

Telkom Group

Content Partners

direct engagement

group sinergy

Page 20: Service Delivery Platform