1. Shaun Milne Editor, Advance & Stream Content STV, Digital Publishing TVs digital journey @milnemedia

2. Where we are How we got here Where were going TVs digital journey 3. d i g i t a l ? 4. eMarketer, March 2014 This year, for the first time ever, the amount of time UK consumers spend with digital media will surpass the amount of time spent viewing television. Prediction: 3hrs 41mins digital activity v 3hrs 15mins television viewing An exciting new, interactive & complimentary TV audience 5. 57% watch TV live on tablet at least once a week Social media used by 11% to connect with shows Smartphones owned by 59% of UK consumers The majority (91%) of people in UK still watch TV in their living room Source: Ofcom Communications Market Report 2013/DG MediaMind/Ipsos Mori 1 in 4 of people owns a tablet device 6. 1,856,680,860m Active social network users in 2014 2004 2006 1994 2011 2011 2014 43,000,000 unique users every weekSource: BBC Source: We Are Social 7. 2006 2008 2010 2010 2011 2011 2013 2014 Next . ? Launching 6:30pm, June 2 Argentinianbase 27m page impressions 3.2m unique browsers 2.3m video streams monthly average stv.tv 8. setting the trend 9. Connected 10. Best watched soap in Scotland Source:TVBarb,Comscore,Twitter/facebook 2007 825,000 average audience 2013 522,000 followers 2 million likes 7,000 browsers 12,500 page views 74,000 weekly catch-ups across devices 870,000 average audience 11. SHORTLISTED download the app > cities.stv.tv 12. STV Glasgow launching June 2014 STV Edinburgh launches December 2014 12 year licence most locally focussed news service in UK Local TV completes circle with STV News STV Sport & STV Cities cities.stv.tv 13. Scots are more likely to use social media (56%) than rest of UK average (45%) 0 75000 150000 225000 300000 Regional dailies (Scottish) Bauer (Scottish) BBC Scotland (Company) STV (Company) Dailies & Sundays (Scottish) we talk, we share, we listen Source:@Scotpapers,April2014Link:ScottishMainstreamMediaon@Twitter Mainstream Scottish media on @Twitter 14. BE BOLD lead by doing 15. Since 2008 STV has invested 6million in digital business Share price + 360% 8million in broadcast business 16. STAND TOGETHER good people make the best company 17. SKILLED WORKFORCE JOB CREATION Digital team risen from 4 in 2008 to 76 in 2014 Broadcast staff increased from 162 in 2008 to 210 now digital natives Editorial now accounts for almost two-thirds of digitally native colleagues 18. 0 3.5 7 10.5 14 2011 2012 2013 2014 2015 2016 7 7 8 9 11 13 Digital Growth & KPIs ( millions) Aim to deliver at least a third of all STV earnings by 2015 from non broadcast activity Source:STVGroupplc,2013annualreport 19. STRIVE TO SURPRISE 20. A whole new ball game Uefa Cup final 2012 15.7k TPS Source: Mashable World Cup final 2010 3,283 TPS Source: Twitter World Cup final 2014 Most digital sporting event ever? 21. futures 22. Strive to Surprise: whats your USP? Stand Together: empower your people Be Bold: believe in what youre doing 23. #thanks :-) http://www.slideshare.net/ShaunMilne