Should You Outsource Search

Marketing?

Should You Outsource SEO?

- What Is SEO?- Search Engine Optimisation

The Many Factors of SEO

- On-site SEO- Meta tags, rich snippets, content, internal links

There's More...

- Off-site SEO- Link building, social media marketing, guest blogging

SEO Is Always Changing

- Google algorithm updates- Keeping up with your competitor's efforts

Do You Have the Time to Keep Up?

- SEO and Marketing can go hand-in-hand- But not all small businesses have the time to do their own marketing

The Case for Outsourcing

- Let the experts do their thing while you do yours- That means you can focus on running your business

Beware

- Not all SEO companies are reputable- Stay away from automated SEO tools and 'black hat' firms

The Proof Is In the SEO's Own Website

- If they spam you, they are black hat- How can they improve your position if they're invisible on Google themselves?

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