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Good Morning Everyone! Show Me! Don’t Tell Me! Kasey Sixt Vice President Wednesday, April 17, 13

Show Me, Don't Tell Me

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Combining the power of images, narration and music, video can cut through the information overload faced by your target candidates and employees. An employee recruitment, engagement, relationship management and employer branding tool all rolled into one, video can provide a window into your corporate culture and job opportunities, while promoting content sharing. This fun and informative presentation will show how employers around the globe are using video, with numerous tips for and examples of how to put the power of video to work for your organization via your website, social channels and intranet.

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Page 1: Show Me, Don't Tell Me

Good MorningEveryone!Show Me!

Don’t Tell Me!Kasey Sixt

Vice President

Wednesday, April 17, 13

Page 2: Show Me, Don't Tell Me

Good MorningEveryone!

Wednesday, April 17, 13

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VIDEO is a tool that fully engages our senses and allows us to retain and emotionally connect with 85% of the informationthat is being communicated.

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Visual Communication can help tell your story and deliver informationmore effectively.

Video can showcase your personality.

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Visual Communication can help tell your story and deliver informationmore effectively.

Video can showcase your personality.

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Empathy

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Empathy

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Empathy

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Video is a must have communication tool in 2013.

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Every organization has a story to show and tell...

Video is a must have communication tool in 2013.

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Four takeaways from today’s session

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Four takeaways from today’s session

1. Attention span of your demographic is getting shorter

2. Understand that video in all forms is an effective way to provide a window into your world and emotionally connect

3. Great sound bites are cultivated

4. The corporate recruiting video is reinventing itself

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Let’s start off today’s session...

Does the basic formulaic recruiting video still work or do WE need more?

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Let’s start off today’s session...

? ? ? ?

??

?

?

Does the basic formulaic recruiting video still work or do WE need more?

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178 million U.S. internet users watched nearly 33

billion online content videos.

The duration of theaverage online video

was 5.6 minutes.

2013 Stats

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178 million U.S. internet users watched nearly 33

billion online content videos.

The duration of theaverage online video

was 5.6 minutes.

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Source: comScore’s February 2013 U.S. Online Video Ranking

2013 Stats

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56% have watched &

sharedon a

mobile device

Source: Nielson and US Digital Consumers Report

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THE BAR OF EXPECTATIONS

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THE

BAR OF EXPECTATIONS

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Online Videos are Expected A key tool in engaging with technology savvy candidates

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Video means body language, gestures and it can easily be shared

Static Me text & photo

vs Live Me vs Video Me

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Video means body language, gestures and it can easily be shared

Static Me text & photo

vs Live Me vs Video Me

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Source: Nielson and US Digital Consumers Report

1. Cast the right people

2. Capture the essence of the personality

3. Cultivate sound bites and tell a story

4. Edit the sound bites to transport the viewer into a new world through the interviewee’s point of view and their experiences

5. A great sound bite makes you feel you know the person or would like to know the person being interviewed

On Camera Interviews

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The Cultivated Sound Bite

A close up shows emotion

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The Cultivated Sound Bite

A close up shows emotion

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Communicating with Generation C

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Huh?

Communicating with Generation C

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Generation C make up 23 % of the U.S. population, yet they represent an outsized portion of individuals watching online video (27%), visiting social sites (27%), owning tablets (33%) and using smartphones (39%)

Source: Nielson and US Digital Consumers Report

Mostly 18-to-34 year olds

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Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! !

Remember Our Name - 121,363 hits

! The video and the music are performed by an all-male group - Midnight Ramblers

UNIVERSITY OF ROCHESTER

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Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! !

Remember Our Name - 121,363 hits

! The video and the music are performed by an all-male group - Midnight Ramblers

UNIVERSITY OF ROCHESTER

Wednesday, April 17, 13

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We’re living in a world of micro-influences.

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We’re living in a world of micro-influences.

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The Center of the SOCIAL WEB...

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METhe

Channel

The Center of the SOCIAL WEB...

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The battle for our attention is across many screens and many surfaces.

The Personal Portable Web

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The battle for our attention is across many screens and many surfaces.

The Personal Portable Web

TM

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In 2012

Source: Ooyala

mobile video viewing grew 110%.

Mobile video hours account for about 8% of all time spent viewing online video.

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Great sound bites are your social currency

Each month billion of videos are shared

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• Recruitment Videos• Job Previews• Video Interviewing• Training Videos (On-Demand)

• Video Profiles/Testimonials • Humorous Parodies• Day-In-The-Life Video Series• Orientation/Onboarding• Reenactments • Webisodes• Video Whitepapers• Annual Reports • IPO Prospectus Roadshow

Possibilities are endless...

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• Recruitment Videos• Job Previews• Video Interviewing• Training Videos (On-Demand)

• Video Profiles/Testimonials • Humorous Parodies• Day-In-The-Life Video Series• Orientation/Onboarding• Reenactments • Webisodes• Video Whitepapers• Annual Reports • IPO Prospectus Roadshow

Possibilities are endless...

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Cast the right people to tell your story!

What is your video trying to accomplish?

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Cast the right people to tell your story!

What is your video trying to accomplish?

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The Professionals versus User-GeneratedA comScore study found that the best method is to combine both.

Source: comScore - March 2012

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The Dueling Interns Greg Justice - The World’s Most Interesting Intern

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The Dueling Interns Greg Justice - The World’s Most Interesting Intern

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The Dueling Interns Greg Justice - The World’s Most Interesting Intern

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The Dueling Interns Greg Justice - The World’s Most Interesting Intern

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The Dueling Interns Greg Justice - The World’s Most Interesting Intern

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Inspired by Dr. Seuss

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Your Dream Job

Your #dreamjob - 48,675 hits

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Your Dream Job

Your #dreamjob - 48,675 hits

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Twitter’s Video

At Twitter, The Future is You! - 1,004,476 hits

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Twitter’s Video

At Twitter, The Future is You! - 1,004,476 hits

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Your Video Can Target Specific Demographics

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Source: Inspired by VH1 Pop Up Videos

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User-Generated ContentMake your next flash mob meaningful

• Add annotations

• Showcase information nuggets

• Company trivia

• Feature juicy tidbits of info

Source: Inspired by VH1 Pop Up Videos

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User-Generated ContentMake your next flash mob meaningful

• Add annotations

• Showcase information nuggets

• Company trivia

• Feature juicy tidbits of info

Source: Inspired by VH1 Pop Up Videos

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User-Generated ContentMake your next flash mob meaningful

• Add annotations

• Showcase information nuggets

• Company trivia

• Feature juicy tidbits of info

Source: Inspired by VH1 Pop Up Videos

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User-Generated ContentMake your next flash mob meaningful

• Add annotations

• Showcase information nuggets

• Company trivia

• Feature juicy tidbits of info

Source: Inspired by VH1 Pop Up Videos

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The Social Video Experience

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The Social Video Experience• Sharing content is a basic social interaction• LinkedIn’s Career Page is brought to life through video• Facebook Timeline has become even more visual• You must tell your story as an employer visually• Don’t be a one trick pony

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The Socal Platforms are Content Channels

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The Socal Platforms are Content Channels

Customize News FeedExperience

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The list is growing...• Vine• Viddy • SocialCam• Klip • Color• Mobli• Looplr• Tout • Veetle• MyVidster

Apps

&

Cameras

Submit your memorable video moment to: [email protected]

CrowdsourcingContent

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Bring to life your Facebook app experiences...

Wednesday, April 17, 13

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Bring to life your Facebook app experiences...

Wednesday, April 17, 13

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Bring to life your Facebook app experiences...

Wednesday, April 17, 13

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Bring to life your Facebook app experiences...

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Bring to life your Facebook app experiences...

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The Ultimate Distribution Channel

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TM

Share

The Ultimate Distribution Channel

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Got To Share...

TED & YouTube 2,033,342 hits

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Got To Share...

Source: TED

TED & YouTube 2,033,342 hits

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Empower Your Brand Ambassadors.

EmployeesApplicants

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Improve The User Experience

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Improve The User ExperienceCareer sites should be personalized, socialized and

feature video throughout the user experience

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Meet The Team

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Meet The Team

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Recruitment Video - One Question/Many Answers

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Recruitment Video - One Question/Many Answers

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A Video Initiative Can Humanize an Organization

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Video Interviewing

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Video Interviewing

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Video Interviewing

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The candidate can share, connect, and navigate to relevant content just a click away.

Next Generation Video Strategy

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The candidate can share, connect, and navigate to relevant content just a click away.

Next Generation Video Strategy

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The candidate can share, connect, and navigate to relevant content just a click away.

Next Generation Video Strategy

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The Parody (Cloner)

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The Parody (Cloner)

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• Integrate videos into your user’s website experience

• A strong video initiative is a must across the social channels

• Mix of UGC and professional

• Give your viewer control/enhance their experience

• Call to action

• Enable sharing

• Optimize for search

• Brand pulsing

Best and Next Practices

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• Pay attention to your audio

• Check out your archives for footage that can be used and repurposed

• Archive all video footage for the possibility of use in another project

• Repurpose and repackage for redeployment

• Get employee release forms signed during on-boarding

• Legal and affordable soundtracks are available

Six Reel Tips From CKR

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• Pay attention to your audio

• Check out your archives for footage that can be used and repurposed

• Archive all video footage for the possibility of use in another project

• Repurpose and repackage for redeployment

• Get employee release forms signed during on-boarding

• Legal and affordable soundtracks are available

Six Reel Tips From CKR

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Q&A

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