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Kestrel Lemen, Marketing Strategist, will share the top 10 proven ways retailers can get the biggest return on their investment and increase revenue year-over-year.
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Show Me the Money: 10 ways to boost revenue
Today's Presentation:
I want to talk about not only messages that have great conversion rates, but also about best practices and practical steps you can take away today to ensure you aren’t LEAVEING money on the table
Crawl, Walk, Run
There is always a place to start…
Season Specific Sales
#10
What can it get me?
Bronto Online Retailer customers saw…
264% increase in revenue with optimized holiday messaging and November accounted for 31% of the total yearly revenue
Thought through
campaign
One Day/Flash Sales
#2
What can it get me?
Bronto Online Retailer customers saw…
One 5 hour sale made up 70% of total revenue for the month of October
Since of urgency
Friends and Family Discount#3
What can it get me?
Bronto Online Retailer customers saw…
These messages made up 19% of the Monthly revenue of January
Clear CTA
Since of urgency
Lapsed Purchaser Message #4
What can it get me?
Bronto Online Retailer customers saw…
205% Increase in Open Rate78% Increase in Click Rate443% Increase in CTR117% Increase in Conversion Rate
Lapsed Purchaser
Don’t leave
money on the table
Lapsed Purchaser
Re-Order Reminder
Post Purchase bounce back #5
What can it get me?
Bronto Online Retailer customers saw…
211% Increase in Open Rate45% Increase in Click Rate343% Increase in CTR138% Increase in Conversion Rate
Bounce Back Coupon
Sense of urgency
Ideas for the next purchase
Personalized
Relevant Recommendations
Birthday Coupon
What can it get me?
Bronto Online Retailer customers saw…
An RPE that was ~4,000% times better then an average promotional message
Another customer saw:
920% lift in conversion rate
Yet another customer saw:
30% Higher AOV then an average promotional message
#6
Birthday Coupon
Original
Reminder to non-
converters
Childs b-dayAnniversary
Uses gender and first name of the child
Utilizes an incentive
Remails
What can it get me?
Bronto Online Retailer customers saw…
Paid for the Bronto account 3x over
Another client saw:
50% in additional revenue per message
Another client saw:
14% in additional revenue over all for the year
#7
Remails
Screen shot of the app
Shopping Basket Abandonment
What can it get me?
Bronto Online Retailer customers saw…
139% Increase in Open Rate
110% Increase in Click Rate
388% Increase in CTR
778% Increase in Conversion Rate
4,100% Increase in RPE
#8
Reminder with NO incentive
Another exampleProduct specific
with recommendations
Transactional Messages
What can it get me?
Bronto Online Retailer customers saw…
Transactional messages make up 33% of overall revenue for their email program.
#9
Cross sells to other brands
Offers specific suggestions
Welcome Message/Series
What can it get me?
Bronto Online Retailer customers saw…
140K in 6 months since implementation with a
571% lift in conversion rates over standard messages
#1
Great enticing incentive
above the fold
WelcomesAnd delivers
coupon
Addresses points of anxiety
Eye candy and
Suggestions
No
incentive
Sets expectations
Coupon Reminder
Terry reminder message
Since of urgency
Gather customer
data
Sample Welcome Series
Message 1: Welcome Message Message 2: Top 10 Products Message 3: Manage your preferences Message 4: Social Media Introduction Message 5: Reminder of coupon
What was that again?
10 Anniversary of first purchase
9 One day/flash sale
8 Friends and Family discount
7 Lapsed Purchaser Series
6 Post-Purchase Bounce Back
5 Birthday Coupon
4 Remails
3 Shopping Cart Abandonment
2 Order Confirmation
1 Welcome Series