SILICON CAPE ACADEMY

Introduction to WDC2014 Why it matters How to get involved Q&A

GLOBAL MEETS LOCAL ICSID

City of Cape Town

Cape Town

Design NPC

Host City Agreement

Seed Funding

2014 Programme

Ward Projects

Enabling Environment

WHAT IS WDC CAPE TOWN 2014?

•  An opportunity to understand how integral design is in our everyday lives and how we can use it as a tool to support the changes we would like to see in our homes, schools, neighbourhoods, city and country

•  Design is life

WHAT IS DESIGN THINKING?

•  It is a form of solution-based, or solution-focused thinking that starts with the goal or what is meant to be achieved instead of starting with a certain problem.

•  Then, by focusing on the present and the future, the parameters of the problem and the resolutions are explored, simultaneously.

THE SOLUTION IS THE STARTING POINT.

WHAT IS WDC CAPE TOWN 2014?

• WDC is not simply an event, but an invitation for change that will bring collaborators together in ways that create new conversations, new connections and new possibilities – that will last long after 2014

WHAT IS WDC CAPE TOWN 2014?

•  We aim to build a dynamic programme of projects, activities and events that will bring in to the public eye the range of innovative and creative services, processes, products and objects that have been developed through design to make all of our lives better

THE VISION Our vision is to transform Cape Town through design, into a sustainable, productive African city, bridging historic divides and building social and economic inclusion. THE MISSION WDC 2014 will identify, nurture and promote projects that offer tangible evidence of how design can improve lives, within our uniquely South African and African context

WHAT DID PREVIOUS CITIES DO? Turin (Italy) - 2008 340 events in 365 days which comprised of 137 exhibitions, 20 contests, 50 events, 22 lectures, 41 conferences, 10 congresses, 33 presentations, 3 fairs, and 24 workshops Seoul (South Korea) – 2010 (details not available) Helsinki (Finland) - 2012 More than 250 agreements and 550 projects were realised over 366 days. Over 100 special exhibitions and special development projects under the themes of "Changing City" and "New Solutions” Cape Town 2014 – South Africa – Africa – the global South

Different context, needs, challenges, opportunities

PROGRAMME MAKEUP

6 WDC SIGNATURE EVENTS •  Mandated design-related

partnership events developed, organised, and implemented in close collaboration with Icsid

•  Our local vision of HOW we do these

LOCAL PROGRAMME •  CTD has complete autonomy from Icsid •  CTD will work in conjunction with

stakeholders, partners and advisors •  Programme will consist of a variety of

events and experiences ranging in scope and size

Signature  event  

Signature  event  

Signature  event  

Local  programme  thread  throughout…  

SIGNATURE EVENTS NEW YEAR’S EVE OF DESIGN (December 2013) A launch event. DESIGN WEEK FORUM (November 2013) The ‘go-to’ event for Design Week organisers from around the world to meet in one place biennially to learn from each other and take back with them, constructive tools for consideration and potential development within their own events. DESIGN GALA (February 2014) High-profile opportunity to recognise the contributions made by local design industries and design professionals that are testaments to city’s WDC designation. DESIGN POLICY CONFERENCE (November 2014) Global platform for the high-level exchange of ideas, insights and best practices from different countries, regions and cities developing, launching and maintaining effective design policy.

SIGNATURE EVENTS DESIGN HOUSE EXHIBITION (November 2014) 7-Day international showcase of design from around the world. International exhibitors are invited to present the best of their country’s design, creating an opportunity for designers to share ideas, innovation and expertise.

CONVOCATION CEREMONY (November 2014) A symbolic event highlighting the official ‘hand-over’ of the WDC title from one city to the next.

LOCAL PROGRAMME

Local programme content to be drafted by end August 2013, drawing on:

•  Call for Submissions: aimed at inclusiveness and widening the net

•  Curatorial panel (39 people, led by Paul Duncan): making sense of

submissions, making connections among them

•  Existing events, programmes and activities

•  Sponsor-generated themes and activities

•  City & Province projects e.g. Ward projects

•  Cape Town Design- commissioned activities

a catalyst

design is doing

good design is design that’s in service of the experience

Apple on iOS7 redesign http://www.apple.com/ios/ios7/design/

understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.

The Role of Design in Business Ravi Sawhney and Deepa Prahalad

http://www.businessweek.com/stories/2010-02-01/the-role-of-design-in-businessbusinessweek-business-news-stock-market-and-financial-advice

technology is design

programming is not about building software; programming is about designing software

Jack W. Reeves What Is Software Design? – 1992

http://www.developerdotstar.com/mag/articles/reeves_design.html

design drives value

GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — you know it when you see it. You want it, too: brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things; beauty literally moves us.

NY Times Why we love beautiful things Lance Hosey

http://www.nytimes.com/2013/02/17/opinion/sunday/why-we-love-beautiful-things.html?_r=0

Addictive User Experience (Design) and Scalable Distribution Methods (Marketing) are the most critical components of success in consumer Internet startups, not Pure Engineering Talent

Dave McClure The Value of Design to Startups

http://www.businessweek.com/stories/2010-02-01/the-value-of-design-to-startupsbusinessweek-business-news-stock-market-and-financial-advice

When we use design thinking to balance desirability, feasibility, and viability, we unlock the measures of value creation so desperately sought after by the world of good design.

Why Design Matters Diego Rodriguez

http://www.businessweek.com/stories/2010-02-01/why-design-mattersbusinessweek-business-news-stock-market-and-financial-advice

RASHMI SINHA, SLIDESHARE “I understand what’s possible with the technology so I can push the envelope. And I also understand what people want and how to use design to give them that.” www.designerfounders.com

#getinvolved

What can WDC 2014 do for you and your project? •  Official recognition as a WDC 2014 project. •  Inclusion in the official programme of events for the

year. •  Meaningful exposure on all our communication

channels. •  Local and international visibility through our

integrated marketing efforts. •  Access to key local and global players (including

sponsors). •  Rights to use the official logo and branding in

conjunction with approved marketing efforts in 2014.

SO HOW CAN YOU GET INVOLVED?

2ND Call for Submissions: 1 – 31 July 2013 Looking for projects which focus on bridging historic divides, reconnecting our city in structure and in spirit, rebuilding social and economic inclusion, and repositioning Cape Town for a sustainable future

Think about new or existing design-driven projects

(we like trans-disciplinary projects a LOT (hint, hint)

www.wcdcapetown2014.com

SILICON CAPE ACADEMY