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ATP Confidential - 1 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
SnS SnS Sales PresentationSales Presentation
forforMobile Game IndustryMobile Game Industry
ATP Confidential - 2 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
The TrendThe Trend
Video, audio, Video, audio,
game and software game and software
is going mobile.is going mobile.
Everything is Everything is
getting smaller.getting smaller.
ATP Confidential - 3 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
EcosystemEcosystem
Consumers benefit by Consumers benefit by
being able to buy and being able to buy and
Play high-quality gamesPlay high-quality games
within the ecosystem.within the ecosystem.
When When mobile mobile gamegame companies companies are assured that are assured that their gamestheir games will will not be illegally not be illegally copied,copied, they they release their games release their games on “preload” media.on “preload” media.
ATP Confidential - 4 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
Content protection Content protection is the missing piece for is the missing piece for building building the ecosystemthe ecosystemfor mobile gamesfor mobile games..
ATP Confidential - 5 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
GameGame
With SnS, end users With SnS, end users
can enjoycan enjoy
quality game on quality game on
mobile phones.mobile phones.
ATP Confidential - 6 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
Recent research estimated that total losses
from video piracy in 2005 were $6.1 billion,
including:
• DVD counterfeiting by “mass piracy”DVD counterfeiting by “mass piracy”
• illegal online file-downloading illegal online file-downloading
• ““illegal copying”illegal copying”****
**“Illegal copying” means making illegal
copies for self or receiving illegal copies from
friends of a legitimate VHS/DVD/VCD.
Video Piracy LossesVideo Piracy Losses Software/Game Piracy LossesSoftware/Game Piracy Losses
ATP Confidential - 7 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
With the protection of With the protection of SnSSnS, you can, you can
– Avoid piracy.Avoid piracy.– Prevent revenue Prevent revenue
losses.losses.– Gain profits.Gain profits.
ATP Confidential - 8 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
Business ModelBusiness Model
Mobile Game
Companies
Windows Mobile
Symbian
Consumers (End Users)Feature Phones
ATP Confidential - 9 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
How SnS works for mobile games?How SnS works for mobile games?Step 1Step 1
Insert the card with games into the
PDA/Mobile Phones
ATP Confidential - 10 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
SnS Engine
SnS Engine
How SnS works for mobile games?How SnS works for mobile games?
Step 2Step 2
SnS Engine is embedded inside SnS Engine is embedded inside
the card’s firmwarethe card’s firmware
and mobile game’s source code. and mobile game’s source code.
SnS Engine performs SnS Engine performs authentication authentication
to ensure the card is legitimate.to ensure the card is legitimate.
ATP Confidential - 11 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
Let the fun begin!Let the fun begin!
How SnS works for mobile games?How SnS works for mobile games?
Step 3Step 3
ATP Confidential - 12 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
How SnS stops illegal game copying?How SnS stops illegal game copying?
Scenario 1Scenario 1
Copy the game
from the SnS card.
The copied game won’t work on PDA/Mobile Phones.
to another regular card (non-SnS card)
Copy Run
ATP Confidential - 13 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
How SnS stops illegal copying?How SnS stops illegal copying?
Scenario 2Scenario 2
Copy the game
from the original
SnS card.
The copied game won’t work on PDA/Mobile Phones.
to another empty SnS card
Copy Run
ATP Confidential - 14 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
ConclusionConclusion
• If you want to distribute your mobile games using memory card,
you need
content protection.
You Need SnS!
Therefore……
ATP Confidential - 15 © 2006, ATP Electronics Inc. ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brands or product names are trademarks or registered trademarks of their respective holders.
Thank YouThank You
TaiwanATP Electronics, Inc.
10F, No. 185, Tiding Blvd. Sec. 2
Neihu, Taipei
Taiwan
USAATP Electroincs Inc.
750 North Mary Ave.
Sunnyvale, CA 94085
USA
ChinaATP Electronics, Inc.
B102, #518 Bibo Rd.Zhangjiang High-Tech Park
Pudong, Shanghai
China 201203
