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Smart Partner Development

Smart partner services

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Services for your partner development.

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Page 1: Smart partner services

SmartPartnerDevelopment

Page 2: Smart partner services

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Lemon

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We develop your current partnersor We recruit new partnersand We manage them for you

In 2011, the partners we have recruited will bring €70M to our Clients

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Start anywhere

End everywhere

15 Client Executives across EMEA

+ central Sales Center team in Barcelona

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3 vitamins to help you grow

Sales Growth

Business Strategy

Long term growth

Partner DevelopmentShort term growth

Partner RecruitmentMid term growth

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Flat Fee + Recruitment based commission

BusinessStrategy

PartnerRecruitment

PartnerDevelopment

Business & Channel Assessment

B to B Sales IntelligenceDiscovery

Channel Framework B to C Sales Toolbox Design

Channel Management Training

OEMs/VARs/Integrators/Resellers/Retailers

Partner DB Profiling

Channel Management Coaching

Alternative Channels (Vertical Channel)

Sales Generation

Flat Fee Flat Fee + Revenuebased commission

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Distribution Framework

Training

Benchmarking / Coaching

Set up or validate relevant channel strategy

Define contractual framework

Channel Marketing strategy

Channel Management training for IT Vendors

Cloud Computing Transformation Lab for VARs

200 Companies trained in 2010 across EMEA

Channel Performance benchmarking

Channel Management coaching

Channel Capability Enhancement

Business Strategy

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Channel Startup

Channel Expansion

Alternative Channel

Recruitment of an initial set of partners to test the indirect model and value the Company

Recruitment of limited and dedicated partners to expand international presence

Recruit channel partners that will facilitate business diversification (VOIP/IT, Licence/SaaS, Large Enterprise/SMB,...)

Grow the business in emerging geographies

PartnerRecruitment

Identify and recruit new categories of partners, especially for Cloud Computing (Vertical Channel, Back-end/Front-end partnership, Hubbing,...)

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PartnerDevelopment

Sales Intelligence Set up

Database Profiling

Sales Generation

Senior Sales Consultant Profile

Identify programmable business rules and data needed to detect sales opportunities

Design and set up required sales tools

Profiler (sales hunter profile)

Traces each partner customer database to obtain specific information to build an intelligent and vertical CRM

Tele Account Manager (sales farmer profile)

CRM qualifies leads applying business rules and assigning an specific quotation and sales person

Sales Person follow-up opportunities and close sales

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Cloudy Channels

Business & Strategic Expertise

Specific Channel Framework

Dedicated Channel Training

Compliant Partners Identification & Recruitment

Delivery Platform

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References for SaaS and Cloud companies

Develop SaaS partner businesses in several European countriesEMEA Cloud partner strategy

definitionEuropean expansion into large

accounts

Recruit sales agents for SMB markets

Launch new Smart Office package

Sales development of Cloud systems

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Other customer references

Business Strategy

PartnerDevelopment

PartnerDevelopment

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Amsterdam – Barcelona – Bristol – Madrid – Milano – München – Paris