Smarter Computing: Transform your business with Cloud

© 2011 IBM Corporation

Smarter Computing:Transform your business with Cloud

Paul Loftus - General Manager, IBM Global Technology Services

June 14, 2011

© 2011 IBM Corporation2

Smarter Computing: Transform your business with Cloud

Agenda

1. Why Smarter Computing and Cloud?

2. What is the value to the business and IT?

3. What are the key considerations?

4. How can IBM SmartCloud help?




Three years ago we started describing the Smarter Planet we saw emerging, fueling innovation across industries.

Manufacturing

ResourceManagement

Telecom

Neonatal Care

Trading

Traffic Control

FraudPrevention

LawEnforcement



Increased expectations

Increased demands

Increased complexity

This change does not go without addressing some of the most critical IT infrastructure challenges

Growth per year in internet connected devices

Zetabytes of data (1.2trillion gigabytes) existin the “digital universe”

Idle computing capacity

…while IT budgets are growing less than 1% per

year.1.2

42%

85%



These challenges can be addressed through Smarter Computing…

Tuned to the taskRemove financial barriers by driving greater performance and efficiency for each workload.

Smarter Computing

Let’s take a closer look at Cloud …

Managed in the CloudRemove barriers to rapid delivery of new services and reinvent business processes to drive innovation.

Designed for dataRemove barriers to harnessing all available information and unlock insights to make informed choices.



Cloud is a critical part of Smarter Computing as it delivers unique value to both IT and the Business

Rethink IT

Reinvent Business

Rapidly deliver services Integrate services across cloud environments Increase efficiency

Rapidly deliver services Integrate services across cloud environments Increase efficiency

Faster time to market for new services Focus on differentiated processes Meet changing customer expectations,

realtime access to technology

Faster time to market for new services Focus on differentiated processes Meet changing customer expectations,

realtime access to technology

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ran

sform

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Business users are drawn to cloud’s simplified, self-service experience and new service capabilities…

of CIOs plan to use cloud (up from 33% 2 years ago)of CIOs plan to use cloud (up from 33% 2 years ago)

of business executives believe cloud enables business transformation and leaner, faster, more agile processes

of business executives believe cloud enables business transformation and leaner, faster, more agile processes

… while IT is drawn to cloud for cost, efficiency, and control



Cloud in action: University of Bari

Italy’s University of Bari uses IBM cloud to help local fishermen auction their day’s catch while still at sea



Successful implementation demands disciplined execution, maintaining focus on three key considerations

Seamless integration

Integrity and

security

Business process redesign

Moving beyond incremental adjustments with enhanced business services and industry solutions

Seamless end-user experience across heterogeneous environment

Holistic approach to interoperability, resiliency, and management that match requirements of the workload



IBM SmartCloud provides a robust platform for the full IBM cloud portfolio, all built on the IBM cloud reference model

Software as a Service

Platform as a Service

Infrastructure as a Service

Business Process as a Service

Management, support and deployment

Security and isolation

Availability and performance

Technology platform

Payment and billing

IBM SmartCloudIBM SmartCloud

IBM Cloud Reference ModelIBM Cloud Reference Model



IBM helps clients successfully implement cloud using a strategic and systematic approach

Deploy ConsumeDesign

Establish a cloud strategy and implementation plan to get there

Build cloud services, in the enterprise and/or as a cloud services provider

Manage and optimize consumption of cloud services

• Strategy & Design Services to help you build your cloud roadmap

• Workload analytics to select the right workloads for cloud

Preconfigured deployment patterns

Appliance with pre-installed, pre-configured images

Optimized systems for a solid foundation

SaaS offerings

Integration across deployment models

Public cloud for application-specific workloads

SaaS offerings

Integration across deployment models

Public cloud for application-specific workloads

Example capability



IBM provides the right hardware, software and expertise to help your organization fully leverage the cloud

Next generation combination of technology, expertise and reach to help you advance your cloud deployment

IBM Cloud Labs

IBM SmartCloud Centers

80% of Fortune 500 companies using

IBM cloud capabilities

80% of Fortune 500 companies using

IBM cloud capabilities

Managing >1M virtual machines

worldwide

Managing >1M virtual machines

worldwide

13B security events managed per day for 4,000

clients

13B security events managed per day for 4,000

clients

2,000 successful cloud engagements

in 2010

2,000 successful cloud engagements

in 2010



Bank of Tokyo Mitsubishi

Enabling a new workplace

Meeting customer demands

Organizations across industries are leveraging cloud as a new approach to meeting demands

Protecting critical business data

United States Golf Association

Signature Mortgage

New ability to support wide variety of work styles

Improved productivity

Increased job satisfaction

More flexible PC environment

Protecting 590GB of critical data on a daily basis

Ensured availability and resiliency of core business function

Peace of mind that the brand image is protected

Faster and easier application process for customers

Improved competitive advantage

Reduced loan-processing time – 7 days to 24 hours



The time to take a new look at IT infrastructure with Smarter Computing and Cloud

Ask yourself the tough questions:

Is your organization achieving the levels of innovation required to compete in today’s environment?

Is your infrastructure able to meet the changing needs of the business?

Are you developing internal capabilities that would be better handled by others?

ibm.com/smartercomputing

BACKUP

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Workplace snapshot: Bank of Tokyo-Mitsubishi UFJ leverages the cloud to break the traditional PC refresh cycle.

The challengeBreak the 3.5-year PC lease renewal cycle for tens of thousands of PCs

The solutionReplace fat-client PCs with thin clients — accessing virtual desktops via the cloud — to achieve: Savings in the areas of hardware, software, maintenance and

energy consumption Continued access to the bank’s existing applications Heightened security for data and identity

The anticipated benefits New ability to support wide variety of work styles Improved productivity Increased job satisfaction Optimized security for sensitive data

18

Signature Mortgage Reducing loan processing time with IBM LotusLive Engage

Business challenge:

Signature Mortgage needed to replace its manual, paper-based application process that required customers to either go to a retail branch to sign documents or wait for documents to be couriered to their homes. In order to remain competitive, the company needed to improve service by providing a faster and more convenient application process.

Solution:

The company worked with IBM Business Partner Silanis Technology Inc. to implement a solution based on Silanis e-SignLive integrated services and IBM LotusLive Engage collaboration services. The solution enables customers to complete, review, initial and sign mortgage applications electronically through services delivered via the cloud. Benefits:

Signature Mortgage expects to cut costs and reduce loan-processing time from an average of seven days to 24 hours

Solution reduces loan closing process to 10-15 days compared to 30-45 days typically experienced at local, regional and national banks

Cloud-based solution eliminates the need to dedicate IT resources to develop and maintain a web site to provide similar services

Solution components: IBM® LotusLive™ Engage Silanis e-SignLive

LOP14218-USEN-00

“The e-SignLive and LotusLive services give us a real competitive edge…our customers can now complete mortgage applications with the speed and convenience of the web knowing that the technology is secure, reliable and proven.”

—Bob Catlin, President, Signature Mortgage

United States Golf Association (USGA)Protecting critical business data

A golf association protected over 500 gigabytes of mission-critical data every day via cloud computing using our business continuity and resilience services; this included over four million membership records and more than 150,000 daily e-mails.

See Video on YouTube:http://www.youtube.com/watch?v=qtM-gX2tkSs