Smarter Storage in the Smarter Computing Era - A New Approach to Storage - Akhil Kamat

22nd – 24th November 2012, Jaipur

http://bit.ly/Imperatives

Akhil Kamat

IBM India & South Asia

Smarter Storage in the Smarter Computing Era

A New Approach to Storage

http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

Source: Industry Analysts and IBM Market Intelligence

2.7 zettabytes of digital data in 2013,

up 48% from 2012

90% of organizations expect to adopt or deploy a cloud model in the next 3 years

Big Data can increase data volumes by 2x

to 3x

Analytically savvy companies are 2x more likely to outperform their industry peers

Labor costs will be 70% of IT spend by 2013

Leading organizations achieve 25% higher disk utilization than average

Constant Access to Information Fuels a Smarter Planet


There are clear challenges for CIOs and IT leaders

Inflexible IT infrastructures

How to manage inflexible, siloed systems and business processes to improve business agility?

Only 1 in 5 businesses can allocate more than half their IT budget to innovation

Escalating IT complexity

How to manage IT costs and complexity while speeding time-to-market for new services?

23% of worldwide IT projects are both over budget and behind schedule

Explosion of data

How to manage data explosion to spot trends, predict outcomes and take meaningful actions? 450 billion online business

transactions per day by 2020

Sources: 2012 IBM Data Center Study; IDC Directions Presentation, 2011; and a commissioned study conducted by Forrester Consulting on behalf of IBM


Cloud Agile

Efficient by Design

Self-optimizing Increase information access and

improve ROI

• Leverage more out of your

storage

• Automate Cloud Management

• Enable New Business Models

Introducing IBM Smarter Storage™

Manage cost and capacity growth

• Maximize Storage Utilization

• Simplify Storage Management

• Predictably Grow Your Storage

Infrastructure

Improve performance and

productivity

• Properly Size your

Storage Deployment

• Automate Performance

Tuning Management

• Grow Your Virtual Server

Infrastructure Easier


The IBM Storage Platform Portfolio

Autonomic Storage Tiered Storage

Virtualized Storage Services Consistent Presentation

Local Duplication Remote Replication

Backup, Recovery, & De-duplication Services

Local & Offsite Backup

Centralized, Heterogeneous Storage Management

Other Storage

Shared File Services

Storage Area & iSCSI Networks

SAN Volume Controller

IBM

IBM Tape

Non-IBM

Tivoli Storage Manager

ProtecTIER

Tivoli Productivity Center

SoNAS

N-Series

V7000

DS5000

V3700

Ds 8000

XIV

Others

HDS

HP

EMC


CAPEX

—

OPEX

—

COMPLEXITY

STORE MORE DATA IN LESS SPACE

MANAGE HETEROGENEOUS STORAGE

SIMPLIFY ADMINISTRATION VIA AUTOMATION, EASE OF USE

MAXIMIZE EFFICIENCY OF MOST ACTIVE WORKLOADS

OLTP, BIG DATA, CLOUD

REDUCED SPACE REQUIREMENTS FOR ACTIVE DATA UP TO 80%

SAVINGS OF UP TO 47% IN ADMIN. TIME

REDUCED COMPLEXITY BY UP TO 30%

ALL

OW

S Y

OU

TO

:

WHICH RESULTS IN:


High Capacity SATA

Solid-State

Fibre Channel

High Capacity SATA

Easy Tier

IBM System Storage Easy Tier optimizes performance and costs across tiers

• Storage analyzes data access patterns, adapts and improves performance

• Smart placement of data on the appropriate storage tier

• Data moves across technology boundaries – server and disk


Easy Tier SSD Optimization boosts performance by 300%

The information on new product features is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product features is for informational purposes only and may not be incorporated into any contract. The information on the new product features is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.

TpsE

1 0

250

Smart placement of

10% of a database onto SSD can result in a

300% increase in throughput

* Internal IBM Performance benchmark run with TPC-E-like workload

HDD+SSD with Easy Tier

286 Interval (30 seconds)


Tiering data to the application server can boost performance

Solid-State • Easy Tier moves the hottest data closer to server and overcomes latency of the SAN

• Both server and storage resources remain optimized for performance and cost objectives

• Advanced self-tuning reduces administration costs further and allows IT staff to focus on strategic initiatives

*Statements of IBM’s future plans and direction are provided for informational purposes only. Plans and directions are subjec t to change without notice

Coming


• The only storage based compression for active primary data

• Up to 40% reduction in cost per TB

• Directly integrated into IBM Storage Systems

Introducing Real-time Compression for Active Data

• Enterprise features in a midrange disk system

Maximizes storage utilization up to 50% with thin provisioning, online migration, and virtualization

Simplifies storage management with industries most advanced GUI

Enables easy migration accelerating the deployment of new storage

Example: Storwize V7000

Efficiency is Designed into Smarter Storage


IBM Real-time Compression

• Primary Storage Efficiency

– Supports Active & Replicated data

– Improves I/O performance

– Improves business analytics

• Ease Of Deployment

– No changes to existing environment

– Licensable capability on V7000 and SVC

– Provides immediate results!

• Improves ROI

– Supports compression of existing data

– Compelling compression rates

– Reduces overall cost per TB

– Improves operational efficiencies

Compression Capability

0%

50%

100%

85%

Databases E-Mail

85%

50%

Virtual Servers

75%

85%

Text Database Logs


Visual task flow

guidance

Integrated video

instruction

System status

always available

System

recommendations

Link to more

information if

needed

Getting Started

Function Icons

Easy-to-Use Graphical User Interface

12


Smarter Storage Lowers Complexity and Cost


IBM Office of the CIO

“Automated ‘right tiering’ reduced our users’

cost of storage by 50%”

Mike Silvia, IBM Director, IT Architecture, Application, and Infrastructure Services

IHK-Gfl

“Our ERP system database access times improved 10x, from 20ms to under 2 ms, with IBM Easy Tier flash optimization”

Dr. Andreas Himmelreich, CEO

Efficient By Design in Action


Analyst Opinions of Easy Tier

• "IBM's rock solid high-end DS8000 system will no doubt keep its existing clients happy; yet it should also capture the attention of users who are looking to manage a diverse set of workloads not only easily and effectively, but also with an impressive feature set of advanced optimization and automation capabilities."

– Mark Peters, Senior Analyst, ESG

• "The new Easy Tier intra-tier data rebalancing, combined with enhanced I/O Priority Manager QoS feature, makes the DS8000 more attractive for clients looking to consolidate more workloads on a single system." (1)

– Benjamin S. Woo, Program Vice President, Worldwide Storage Systems Research, IDC

• "Easy Tier on IBM's flagship DS8000 disk system looks to be the most intelligent and most automated block tiering solution on the market"

– Arun Taneja, Founder, President and Consulting Analyst, The Taneja Group

• “IBM continues to show its commitment to the high-end storage needs of enterprises by making the DS8000 product line into a more complete enterprise solution. IBM recognizes that enterprises need storage that is more than just highly performant, protected and policy driven; they also need storage that is well integrated and pretested as a critical component of common enterprise applications and solutions. With its latest enhancements, the DS8000 delivers more broadly defined qualities of service.”

– Mike Kahn, Managing Director, The Clipper Group, Inc.

• “IBM Easy Tier's "turn it on and it runs" approach is what clients continue to expect and enjoy with the DS8000, which contrasts starkly with other solutions that offer the equivalent of set of components for users to manually build their own automated tiering facility.”

– David Hill, Mesabi Group


Implement storage that analyzes and adapts to ever-changing workload patters

Optimize flash storage utilization

Automate performance tuning

Analyze big data… fast

PERFORMANCE INCREASES OF UP TO 3X

STORAGE COSTS REDUCED BY UP TO 50%

ALL

OW

S Y

OU

TO

:

WHICH RESULTS IN:

Automated, optimized

performance —

Better cost containment

— Increased staff

productivity


How is XIV different?

Controller-centric – Custom HW & SW

Centralized Cache – Needs bandwidth

– Complex cache lock management

Scales ONLY in capacity

Distributed, Modular Grid – Software only

Distributed cache – No shared bandwidth needed

– No complex lock management

Scales in every dimension


Deploying Storage: XIV Storage Distribution

• COMPLETELY Automated Process

• NO Pre-Planning

• AUTOMATIC Load Balancing

• EVEN Disk utilization

• Zero Tuning

• LINEAR Scalability

• NO Hot-Spots

• MAXIMUM capacity utilization

• WORLD-RECORD disk rebuilds


19

Move data to the right place 70% of data

hasnt been accessed

in 90 days or more


Lowest cost per TB

Hard Disk

Solid-state storage

Tape & Virtual Tape

IBM Scale-out NAS

Highest cost per TB

Data migration between tiers

Automated and policy driven

Optimize price/performance for all workloads

Move data to the right place

IBM Storwize V7000

IBM System Storage DS8000

Integrated IBM solutions deliver


Edison Group

“Edison analyst testing has shown savings of over 47% in administrator time and 31% less complexity versus performing the same set of tasks on competing storages”

Self Optimizing Storage in Action

Madura F &L

“Madura Fashion & Lifestyle managed to save 24 lakh per annum after migrating data to the IBM XIV Storage which also has the most user friendly GUI”

NP Singh, CIO, Madura F&L

http://www.madurafnl.com/index.html


Increase Information Access and Improve ROI

Virtualize your Storage Deployments • Storage adapts easily to unpredictable workloads

• Data is available anywhere, anytime

Automate Cloud Management • Simple, fast, self-service provisioning

• Policy based data management, data moves to users automatically

Enable Robust Cloud Expansion • Administrators manage far more capacity

• Leverage existing storage systems

IBM Cloud Agile storage simplifies cloud adoption


Least efficient data centers Use of new technology: 43% first and fast technology adoption 1% move virtual machines to meet desired outcomes 21% use storage virtualization 3% use a storage service catalog (tiered storage)

Results

New projects

Maintaining existing infrastructure

Most efficient data centers Use of new technology:

86% first and fast technology adoption 58% move virtual machines to meet desired outcomes 93% use storage virtualization 87% use a storage service catalog (tiered storage)

Results

New projects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

So, How Does this Relate to Storage

65% 35%

53% 47%

http://www.ibm.com/data-center/study




Server Hypervisor -What does virtualization help you achieve

1. Resources are consolidated & virtualized – pooled together and accessed anywhere.- Virtual machines – better utilization (as opposed to physical array-boundary limitations)

2. Services are standardized & Data Mobility – selected from a service catalog. (as opposed to customized configuration)- Vmotion

3. Provisioning is self-service – administrators use automation to allocate capacity from the catalog. (as opposed to manual component-level provisioning)

4. Usage is paid per use – end users are aware of the impact of their consumption and service level choices. (as opposed to paid from a central IT budget)

HOW ABOUT A HYPERVISOR FOR YOUR STORAGE


Storage Virtualization - Consolidate & Common Capabilities

• Deliver tier-1 service regardless of hardware choice

• How? Common capabilities delivered by the storage hypervisor

– I/O caching, thin provisioning, automated tiering, application-integrated snapshot and mirroring, mobility-driven disruption avoidance

The desired service is delivered by

the Storage hypervisor independent

of the underlying hardware platform.

SLA (Service Level Agreement) is

encapsulated with the data in a

virtual volume.


Virtualize the complete infrastructure

VMWare optimizes the x86 server infrastructure.

Now, consider doing the same for the storage infrastructure.

Virtual Server Infrastructure

Virtual Storage Infrastructure

Tivo

li Sto

rage P

rod

uctivity C

enter

Storage Hypervisor

Midrange

Storwize V7000 Enterprise

SAN Volume Controller

Man

ag

e


Compute Cloud Storage Cloud

Virtualized servers, storage, and network managed as a single platform or cloud

Storage provided as a service; typically a file or object store

China Telecom •Multi-vendor storage pool • Integrated volumes for applications

Solution: IBM Power Systems with SAN Volume Controller

• Improved new application time-to-market by 35x (3-4 months down to 2-3 days)

• Increased hardware utilization by 50%

German National Library •240 Terabytes of files •Cultural assets must be preserved

Solution: IBM SONAS

•Reduced TCO •Automated, policy-driven tiered storage •Automated life cycle management •Automated tape migration


Storage Hypervisor: Customer case study IBM Global Account (IGA)

Business challenge:

IGA (IBM’s internal operations) is a massive operation. Data growth and labor costs were outpacing budgets. Provisioning responsiveness was not meeting objectives.

Benefits:

Provisioning time reduced from months to days

20% increase in storage utilization

50% reduction in cost / TB through consolidation and tiering

Block Storage Solution:

Implement a Storage Hypervisor with IBM System Storage SAN Volume Controller and Tivoli Storage Productivity Center. With 9PB of tiered storage now virtualized and connected to over 35k fibre channel ports, IGA can improve labor productivity and storage efficiency while delivering higher service levels.

Block Storage Solution

components:

IBM® SAN Volume Controller

Increased utilization

Live performance balancing

Concurrent maintenance

IBM Tivoli Storage Productivity Center

Performance and Capacity

Management

Smarter ILM

15 PBTape Capacity

1 PBFile Storage

9 PBBlock Storage

24+ PBTotal Storage

Size and Scope


Transformative Approach to Infrastructure Optimization

Transformation is required to significantly change the cost curve

Co

sts

Time

Current course

and speed

Take sub-optimal

action

Transformative

Approach Transformation

Investment

for

sustainability

and agility

Current Plan

Short term decisions

Roadmap for success

29

Product

innovations Cross platform

efficiency

Infrastructure

optimization


30

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Technology

Smarter Storage in the Smarter Computing Era - A New Approach to Storage - Akhil Kamat