SOCIAL BUSINESSSeven ways to create a more open company culture

SEPTEMBER 19, 2012

SOFUS MIDTGAARDManaging Partner, Leaderlab & Founder of Rebuild21

Seven ways to create an open culture

1. Purpose before profits!- Purpose drives motivation and a sharing culture

2. Philosophy is the new strategy!

- Trust, empowerment and democratic leadership are key to creating the social organisation

Whole Foods Market

3. Great ideas can come from anywhere

- Build an organization, systems and incentives that support great ideas from anywhere

Google

W.L. Gore

4. Walk the talk- 21st century CEO’s play a key role in creating a sharing organisation

Zappos

5. Give fans a backstage pass!

- 21st century businesses don't end at the corporate firewall - they invite global talent

backstage for co-creation

Starbucks

Starbucks has recieved more than 100.000 ideas for business innovation from customers

MyStarbucksIdea.com 2011

http://www.flickr.com/photos/rudelovers/65007512/

6. Break down the Berlin walls

- 21st century businesses don't end at the corporate firewall - they invite global talent

backstage for co-creation

http://www.yaf.org/uploadedImages/Blogs/berlinwall1.jpg

More than 35% of P&G’s new products come from customer and partner networks

Source: Former CEO A.G Lafley, HBS

http://www.noscruf.org/AG%20speech.jpg

Tekst

7. Transparency is the new black!

- transparency, open source or open business models can be massive drivers of new business

How transparent are your organizations across divisions when it commes to activities

and projects?

Score: 1-10 (10 highest)

How good are you at sharing relevant knowledge

across divisions?

Score: 1-10 (10 highest)

How good are you at collaborating on projects across the

organisation?Score: 1-10 (10 highest)

Openness/Transparency Sharing Collaboration

Internal:

Purpose, Values, Culture, Context

Transparency: How good are your company at making projects and activities visible across the organisation.

Sharing: How good is the flow of relevant information between people from different divisions?

Collaboration: How good are your organisations at supporting collaboration and projects across the organisation.

How good are your organisation at listening and adapting products

and services to customers demands?

Score: 1-10 (10 highest)

How active are your organisation in involving customers in

co-creation or contributions for new products?

Score: 1-10 (10 highest)

To what degree are you developing or facilitating open business

platforms/networks?Score: 1-10 (10 highest)

User inspired

innovationCo-Creation

Open Business Platforms

Company adapts to user: surveys, focus groups, entnographic research, mass-customization

Company involves customers & partners: crowdsourcing, mass-colaboration, co-creation

Users are co-producers: Open Business Platforms, Open Source platforms

External

Purpose, Values, Culture, Context, Business Model

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100%#

Transparency:#projects#&#ac;vi;es#

Sharing:#of#knowledge#across#divisions#&#unit#

Collabora;on:#on#projects#across#organisa;on#

Responsiveness:#Listening#and#adap;ng#to#customer#

needs#

CoLcrea;on:#Involving#customers#in#products#

development#

Open#business#plaOorms:#Are#you#invi;ng#customers#and#partners#to#coLdevelop#

Company#X#

Company#Y#

No ‘one fits all’. You can succeed in many ways!

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RebuildMAY 22-23 2012 COPENHAGEN

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THANK YOUWays to create a more open company culture

SOFUS MIDTGAARDManaging Partner, Leaderlab & Founder of Rebuild21sofus@rebuild21.org@sofus