Social IT Purchasing: How to reach IT buyers while they work

THE BIG

IDEAS

Big Idea

Focus on what’s

Relevant

Do you really want to

waste this guy’s time?

Give him relevant content to engage with and tools that’ll help him reach his goals!

I want pricing and all the facts upfront!

Websites are just “marketing fluff”

Big Idea

All networks are

NOT created equal.

Here’s what a real IT pro says about his various social networks…

I have a Facebook account. Anything on there has probably something to do with my kids’ sports activities. As far as a site like LinkedIn goes, I basically keep an online resume there. I’m not looking for a job so its probably out of date. But, I’m in Spiceworks all day, every day. I couldn’t do my job without it. “

Philip Moya TX SpiceHead (this isn’t him – this is a weeble)

Big Idea

Social sharing affects ALL STAGES

of the buying process!

This follower agrees! J

Sharing can take the form of things like: •  Product ratings & reviews •  Tech talk among peers •  Expert content from specialists and vendors

Download the on-demand video at:

Want more tips?

http://spice.ly/VR4QhL