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Welcome to the Third Thursdays Webinar Series We will begin shortly. To log into the audio portion of our webinar, dial: 1 (866)740-1260 Pass code: 3613106

Social media 2 0 blogs twitter and voice

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Welcome to the Third Thursdays Webinar Series

We will begin shortly. To log into the audio portion of our webinar, dial:

1 (866)740-1260Pass code: 3613106

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Housekeeping

• Two ways to ask questions:o Via the chat functiono By raising your hand

• Audio lines are muted• Brief survey after the presentation• Recording & slides available after the meeting• Interaction is encouraged!

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Warm Up

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The Center for Strengthening Youth Prevention Paradigms

• Provides capacity building assistance (CBA) to communities to improve the delivery and effectiveness of HIV prevention

services for young gay men and transgender youth, with an emphasis on youth of color

• Connections for Youth (CFY) model: community mobilization for structural change

* Supported by Cooperative Agreement Number 5U65PS001708-02 from the Centers for Disease Control and Prevention.

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Social Media for Social Good 2.0

Organizational Voice, Twitter and Blogs

Facebook.com/CHATpdxCHATpdx.org

Ernesto Dominguez – Youth Technology SpecialistCascade AIDS Project

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Learning Objectives

Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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The answer to all your social media questions including how to have

the most number of Fans, Followers and Likes possible is…..

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Actually I don’t have the answer.

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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My Assumptions:

You’ve used social media sites in your personal life

Your organization does not have unlimited funds

You do not have unlimited staff time

You are excited to try something new

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Blogs

Web + Log = Blog

“A website that allows users to reflect, share opinions and discuss various topics in the form of an online journal (log) where readers may comment on posts. Most blogs are written in an informal tone (personal journals, news, non-profits, etc.) Entries typically appear in reverse chronological order.”

Source: Wikipedia

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Facebook.com/CHATpdx Cascade AIDS Project

“Our blog is the hub of our organization’s social media strategy. It provides us an easy way to tell our stories on Facebook and Twitter, and because our blog posts are more personal the press releases and Web page text, it really allows people to get a sense of who we are as people and not just who we are as an organization.”

-Allison Palmer (GLAAD)

Facebook.com/CHATpdxCHATpdx.org

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

So Why Blog?

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Google-ability

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Share-abilityPhoto Cred: www.funnyanimalz.com

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Mobile Web Ready

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Build a Email List

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Choosing A Tool

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

.COM

.ORG

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Wordpress

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

.ORG .COMVS

http:

//de

sert

peac

e.co

m

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Type Pad

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Square Space

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Blogger

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Sign in with Google Account

At top of all blogs

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Blogs Best Practices

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Content is king, old content is trash.

Photographer Chris Jordan “Tacoma” 2004.

Timely

Easy to read

Relatable

Sharable

Asks a question

Promotes thought

Fresh Content

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Short (& Sweet)

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

The “Sweet” Spot

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K.I.S.S.Facebook.com/CHATpdx Cascade AIDS Project

Facebook.com/CHATpdxCHATpdx.org

Short

Simple colors

Search bar

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Blog AvatarFacebook.com/CHATpdx Cascade AIDS Project

Facebook.com/CHATpdxCHATpdx.org

Consistent, square, fits in box

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Subscribe, Subscribe, Subscribe

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Email

Facebook

Twitterhttp://blog.onthebox.com

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Comments/Moderation

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

http://www.nstperfume.com/author/angela/

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Shar

e, S

hare

, Sha

re

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Photos and Videos

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

CITE, CITE, CITE

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Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Host, Host, Host

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Track, Track, Track

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

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Facebook.com/CHATpdx Cascade AIDS Project

Listen

Respond/Interact

Create/ShareGoal: Engagement

Facebook.com/CHATpdxCHATpdx.org

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Questions?

Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx

CHATpdx.org

Ernesto DominguezYouth Technology SpecialistCascade AIDS Project

CHATpdx.comFacebook.com/chatpdx

[email protected]

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Guest Speaker:Ernesto [email protected](503) 278-3871

The SYPP Center:Mia Humphreys, CBA [email protected]/sypp

Contact Information

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*Please remain logged in to complete a brief post-webinar survey.*

Next webinar:

September 15, 11 am PT:“Prevention for Positives”Josh Ferrer, Cascade AIDS Project

Thank you!