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SOCIAL MEDIA 201AMERICAN EXPRESS
QuickTime™ and aGIF decompressor
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QuickTime™ and aGIF decompressor
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QuickTime™ and aGIF decompressor
are needed to see this picture.
QuickTime™ and aGIF decompressor
are needed to see this picture.
YOU DRIVE TODAY
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are needed to see this picture.
QuickTime™ and aGIF decompressor
are needed to see this picture.
What do you have that’s
worth sharing?
The Landscape
•Multimedia
•Mobile
•New networks
Fast Adoption QuickTime™ and aGIF decompressor
are needed to see this picture.
People Trust Their Friends
•Confidence in banner ads continues to decrease
QuickTime™ and aGIF decompressor
are needed to see this picture.
5 Tricks for Engagement
•Collaborate with high profile people as a springboard
•Influence what shows up 1st in search
•Quick Wit
•Ask (easy) questions
•1st comment
•Use Search Language & Google Trends
Cross Publishing
•Customize post to the network
•Stagger timing
Tools & Efficiency
(Click here for an invite)
(say hey here)
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are needed to see this picture.
Analytics & Optimization
5 Stats To Track
•Growth Rate
•Reach (Paid & Organic)
•Click Through Rate
•Engagement
•Advocacy Score (FB Talking About This)
Context For Your Stats
• This Month
• Last Month
• % Change
• Trailing Six Month Average
In Review
•Social media is about people
•It’s important to stay agile
•Engagement is key
•Cross publish effectively
•Get smarter with analytics
QuickTime™ and aGIF decompressor
are needed to see this picture.
QuickTime™ and aGIF decompressor
are needed to see this picture.
@LaurenProctor32
Q&A
Additional Resources
•Facebook Metrics - http://www.socialmediaexaminer.com/facebook-page-metrics/
