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lattecreative.com
"Campaigning in the time of Social Media"
Eugenio Orsi, digital media expert
Monday, June 27, 2011
lattecreative.com
A definition: Social media uses web-based technologies to turn top-down communication into interactive
dialogues
Monday, June 27, 2011
lattecreative.com
!
"#$%&#'&(#)*+&,-&*+.&/$.012&3#$1%&45..$6&7)(0-&8#(()-,809#-
:);1,8&50$98,50*.&<,0&5+#-.&,-&=0%,#&0-%&>?&5$#@$0((.A&4;#B#(C)56
Social Media before Social Media
Monday, June 27, 2011
lattecreative.com
D
Internet digitalized word of mouth
Birth of media with entirely user generated content
The two main characteristic: Internet user are both consumer and producer
The birth of Social Media
Monday, June 27, 2011
lattecreative.com
More media then ever
Monday, June 27, 2011
lattecreative.com
!500 million users! Valuation 75 billion dollar (more then Disney)
Monday, June 27, 2011
lattecreative.com
!200 million users (190 million tweets per day, 1,6 billion queries per day)! Valuation 7,7 billion dollars
Monday, June 27, 2011
E
2007
Monday, June 27, 2011
F!D
2010
Monday, June 27, 2011
GH
Monday, June 27, 2011
GH
Monday, June 27, 2011
lattecreative.com
Convergence!&
Monday, June 27, 2011
lattecreative.com
Facebook and Twitter: practices
Monday, June 27, 2011
lattecreative.com
Facebook and Twitter: practices
Monday, June 27, 2011
lattecreative.com
Facebook and Twitter: practices
Monday, June 27, 2011
lattecreative.com
Wikipedia: Keep it brilliant
Monday, June 27, 2011
lattecreative.com
A question of Style
Monday, June 27, 2011
lattecreative.com
Typical internet contents consumption
Monday, June 27, 2011
lattecreative.com
Resources
Monday, June 27, 2011
lattecreative.com
Thank you
Monday, June 27, 2011