Social Media 301: Beyond Facebook, Twitter & YouTube

Social Media 301: Beyond Facebook, Twitter & YouTube

Susan Chavez

#JLAC11

Today we will learn about...

• Blogging alternatives• Geosocial networking (& Location

Based Services)• Mobile websites & mobilization

– QR codes

Blogging Alternative

Why not use a traditional blog?• Little time for writing

– Meant to be short-form– Informal versus formal

• More dynamic– Made for multimedia

• Easy to update– Update on-the-go: mobile

Blogging Alternatives

• Tumblr• Posterous• Storify*


Tumblr• Short-form blog platform that allows users

to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private.


Blogging Alternative



Posterous• Simple blogging platform that supports integrated

and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).





Storify• A platform to create stories using social media

such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context.




Additional suggested uses:• Temporary blog until launch of official blog• Live blog events

– Describe event– Post photos, video and/or audio

• Share content from partner websites


Can blogging & microblogging coexist?• Yes!

– Content that doesn’t “fit” blog– Unedited content– Teaser content for blog or website– Multimedia: photos & video

• Amateur quality

Questions?

Geosocial Networking

What is it?Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.

-Wikipedia


???


Sign in sheet


Requires a smartphone


Location with

satellite access

(just about everywhere)


Location-based service application


Choose your location & check in


Share your location with friends


Check-in


Receive reward!


Why check-in?• Built-in reward system

– Compete with friends

• Sharing• Discover new experiences• Establish bonafides

– Trendsetter– Expert

• Receive tangible rewards from businesses– Free stuff– Discounts


• 4.6 billion people worldwide use mobile phones– 290 million in the U.S.– 85% of U.S. adults*

• 17% of adult internet users report using geosocial services to share their location**

• 2011 predicted to be a break out year for geosocial applications

• 600+ million on Facebook• 105+ million on Twitter

– Over half of Twitter users are women

* “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet & American Life Project.


Existing Platforms• Foursquare• Gowalla• Facebook Places • Google Latitude• Yelp• Loopt• SCVNGR


Why does this matter for nonprofits?• Get on the map!

– Increased brand awareness

• Insight on visitors– Ideas for sponsorships/partnerships

• Fundraising potential– Interesting marketing angle


Check-in for Charity• Save the Children Haiti Relief Fund fundraiser• Held during 2010 South by Southwest Conference• Corporate sponsorship by Microsoft & PayPal• 25¢ donated per Foursquare check-in (capped at

$15,000)• Cap reached with 35,000 check-ins in 48 hours


Feeding America• 2010 Thanksgiving Hunger Awareness Campaign• Collaboration with Waze

– Foursquare integration

• Prominent displays of food banks on map– Navigation directions provided

• $1 per check-in capped at $2,000


Big Love Little Hearts• Small nonprofit funds lifesaving surgery for

children in developing countries born with congenital heart defects

• Asked followers to leave a tip (fact about congenital heart defects) during check-ins– Followers used “100x100” hashtag

• Check-in/tip reader donates $1 per check-in (capped at $25,000)– Donor was recipient of corrective surgery for congenital heart defect

who saw check-in on a friend’s Facebook wall


Suggested tips:• Claim your League’s headquarters

– Encourage members to check-in– Create tips focused on your community impact and/or history– Announce info sessions (if held at HQ)

• Check-in in the community– Use League’s Twitter handle or a custom hashtag– Create tips at League-founded agencies, sites of League work

• Develop specials for community members– Gift item for check-in at info sessions– Extra raffle ticket for drawings at events using League

name/Twitter handle or hashtag

Questions?

Mobile Websites

• 47% of adults in the U.S. obtain information via their mobile device*– 30% use the devices to get information or news about their

local community*

• 55% of mobile phone users go online via mobile device daily

• 38% increase in mobile email viewing between 2009-2010

• 52% increase in mobile online searches• Easier & cheaper than developing a mobile app

“How mobile devices are changing community information environments.” March 14, 2011. Pew Internet & American Life Project.

Mobile Websites

Mobile Websites

Mobile Websites

Mobile Websites

Mobile Websites

Mobile Websites

QR code• Quick Response code• Two-dimensional bar code image• Used to open a link to a website, send a

SMS, or dial a phone number

when scanned• Increasingly used to engage

with mobile phone users

Mobile Websites

Using QR codes• Direct to “Contact Us” page

– Embed social media links

• Link to campaign page– Donate Now page

• Email list sign-up• Embed location direction

– Info session location– Event location

Mobile Websites

Mobile Website Building Tips• Develop goals• Figure out which pages are most visited• Simplify

– Images, if used, should be low-resolution

• Keep content fresh– Latest news and/or blog post should be featured

• Don’t forget social network profile links

Mobile Websites

Mobile Website Building Tips• Location Info

– Link to Google or Bing map

• Mobile optimize donation page• Contact your website developer• Test!

Questions?

Thank You!

Keep in touch!

Find me at: www.SusanChavez.com

Connect on:______

Technology

Social Media 301: Beyond Facebook, Twitter & YouTube