Social Media Advertising & Social Portfolio Management

04/07/2023Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium

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- PROPOSAL -

Managing your Social Media Portfolio

& your Social Marketing (Facebook, Twitter, Google, Bing, Youtube, LinkedIn)

Facts: Today's consumers have gone digital The reach of conventional Media is declining Why?Largely due to Evolution of Mobile Platforms i.e Tablets, Smartphones, Laptops


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Introduction

Businesses need to:

Herald their Message: get the word OUT there about their services/product

Be visible Matchup with Competition Stay relevant Look good


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The Need

JOIN THE RACE

How it will be done? - we make use of already Built Platforms

What is the Mood?- Aggressive - the online ecology is fierce

Survival? - Experience with the Terrain

Don't get lost in the mumble jumble


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What you should do

Social Media Platforms Facebook: fan page, likes, recommend, share, post, what friends

are doing, events, promoted posts Twitter : followers, tweets, promoted tweets Youtube - channels Google Plus: hangouts, social, connect, circles Advertising Platforms Google Adwords Bing Facebook Twitter Integration Newsletters & Email Marketing Corporate Blog


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Tools


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Social Behaviors Like Share Recommend See what friends are doing Need to be in-the-Know - Jist - Tweet Hangout (friends with like interest) Watch (see what is happening) Comment (interact)

…Via


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Affordable Available 24/7 Accessible Global Targeting - insights and consumer behavior Instant Reach Big Data – generate report for business strategy Wide & Flexible Advertising Budget Range

Why Social Media?

Social Media combines the benefits of Above The Line and Below The Line advertising, including Online Public Relations and Image Perception. Achieve: Top of Mind Awareness (TOMA) Build Brand Loyalty Build Brand Endearment and Empathy Generate Big Data for Insight and Business Strategy Achieve Repeat Purchase and Patronage


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Advantage (Social Media)


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Experience Result Oriented Visible Results Measurable Results Insights & Analytics Devotion – we are devoted to your course Report Generation – monthly report for business

insights Leads Generation – usable for marketing purposes

Why engage us/what we can do for you?

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Creation of the relevant account for you (Facebook/Twitter) In summary – we will be acting as your Online Customer Service

Representative and PR Officers We will be making use of advanced social media tools, this gives us deep

insights into consumer trends and activities on your Page and hence we are able to interact with them better

We post status updates and links to your pages regularly Help you grow your Fan Page and Page LIKES through consistent posting,

sharing and promotions Interact with your Fans/Followers on your behalf Engage your fans by liking their comments, commenting on their posts and

answering their questions Echo your business messages, programs, promotions and adverts Creating tweets that are relevant, these includes inspirational quotes,

pictures, exciting articles and most importantly related content to your business

Grow your accounts using key word searches by helping you find followers who will be interested in your business - Twitter

Monitoring your accounts daily Schedule event pages for any upcoming events Send you updates and relevant information on your pages

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Managing your Social Media Platforms includes but not limited to the following:


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Increase awareness for your service/product/brand Leverage the massive traffic on social media platforms for brand

engagement Direct marketing Engage consumers directly to know what they like/dislike and get

feedback Perception is reality - Good Public Relations about your

business/company Create a larger than life image Use generated Data and insights to develop new business strategies Use leads for marketing

Final word - The more the merrier!

What you get?

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Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 12

Top 10 Nigerian Brands on Facebook


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Top 10 Nigerian Brands on Twitter


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Top 10 Brand on Facebook (overall)


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COST STRUCTURE

Monthly Advertising Budget** per Client’s available budget – upwards of $10 per day OR N48,000 per month per platformFacebook Advertising | Google Advertising | Bing Advertising | Twitter Advertising | Youtube

One-off Setup Fee is applicable per platform(One-off Setup fee covers Platform design, setup & branding, tuning, key-wording)

Social Media Portfolio – Monthly Management FeeSubject to indication of at least 3-months consistent advertising for effectiveness

Digital Agency Management Fee @ 25% of Advertising BudgetTwo Platforms @ 25%Three or more Platforms @ 22.5%


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Client to supply their creatives i.e. graphics, images and video. We liaise with you in developing relevant creatives consistent with your

marketing objectives We additionally source relevant graphics, images and videos for your

approval We can also script relevant creatives on a weekly basis for your approval

To be used for: Strategic Consulting Campaign Creation Audience Engagement Audience Building Reputation Management Content Distribution Customer Service

Implementation Approach

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Inventrium supports Businesses by providing Information Technology and Internet Solutions

Tel: 08095487301Email: [email protected]

www.inventrium.net@inventrium

http://facebook.com/inventrium

Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium

Thank You!

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