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Social Media and Privacy Sarah Mitchell

Social Media and Privacy - Education Across the Nation - Australian Computer Society

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Developed for the Australian Computer Society's Education Across the Nation series - First quarter, 2012 Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends. This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.

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Page 1: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Social Mediaand PrivacySarah Mitchell

Page 2: Social Media and Privacy - Education Across the Nation - Australian Computer Society

What is Social Media?

What is Privacy?

Changes in social norms

How data is collected about you

What you can do to maintain your privacy

Goal for Tonight

Page 3: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Big Brother meet Mark Zuckerberg

Written in 1949Pervasive government

surveillance

Launched in 2004Facebook's mission is to give people

the power to share and make the world more

open and connected.

Page 4: Social Media and Privacy - Education Across the Nation - Australian Computer Society

What is Social Media?

Online tools designed to connect people with common interests including:

LinkedIn Facebook Twitter Blogs YouTube FourSquare Flickr

Page 5: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Australians Online 2009

use the Internet

subscribe to

Broadband service

subscribe to

Internet service

http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Main+Features50Jun+2011

Page 6: Social Media and Privacy - Education Across the Nation - Australian Computer Society

http://www.socialmedianews.com.au/social-media-statistics-australia-january-2012/

Page 7: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Paradigm Shift in Social Norms

We Assume:

Conversations are private and only made public when we take action

But Online:

Conversations are public by default and you have to work to make them private

Page 8: Social Media and Privacy - Education Across the Nation - Australian Computer Society

What is Privacy?

“Privacy isn’t about controlling functional access to content as much as knowing what to share

when and how it will flow.”

Danah Boyd

32nd International Conference of Data Protection and Privacy Commissioners

Page 9: Social Media and Privacy - Education Across the Nation - Australian Computer Society

The Pullof the Social Network

Page 10: Social Media and Privacy - Education Across the Nation - Australian Computer Society

The comfort of strangers

1. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.

2. We’re much more relaxed about strangers in an online environment than we are in person.

3. Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable.

Alexander Korth, http://www.readwriteweb.com/archives/on_privacy_in_social_networks_what_drives_users.php

Page 11: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person.

We connect with people we don’t know and we do it often

It’s immediate; everyone has devices and networks Image courtesy of Miss Karen at Flickr.com

Be aware

Page 12: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Your Information is Networked

Social Media is considered part of the public domain

Over 90% of recruiters used social media tools to screen candidates

Journalists scour Facebook whenever they need a photo

Image courtesy of fredcavazza at Flickr.com

Page 13: Social Media and Privacy - Education Across the Nation - Australian Computer Society

It’s not Big Brother you should be worrying about - It’s your family, friends and colleagues

Page 14: Social Media and Privacy - Education Across the Nation - Australian Computer Society

You’re being exposed in new ways

Page 15: Social Media and Privacy - Education Across the Nation - Australian Computer Society

In many different forums

Page 16: Social Media and Privacy - Education Across the Nation - Australian Computer Society

There is no privacy!

“It’s highly likely that if you have

had a public profile or website that

has publicly accessible data, it’s

been indexed and identified by

someone.” tribalytic.com

Page 17: Social Media and Privacy - Education Across the Nation - Australian Computer Society

“We don’t have developed laws of

individual privacy in Australia.”

Michael Lishman, Partner at Clifford Chance

24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management

Page 18: Social Media and Privacy - Education Across the Nation - Australian Computer Society

What on earth is

WOEID?

Page 19: Social Media and Privacy - Education Across the Nation - Australian Computer Society

WOEID

Where on Earth ID (WOEID) describes your location in a more friendly way than longitude/latitude coordinates

Page 20: Social Media and Privacy - Education Across the Nation - Australian Computer Society

How is WOEID determined?

GPS coordinates from your mobile phone, computer, car or any other GPS device

Geo tags derived from user profiles like www.trendsmap.com

Your time zone

Page 21: Social Media and Privacy - Education Across the Nation - Australian Computer Society

How is WOEID determined?

Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates

Language identifier

Text Mining – What you’re talking about in your social media activity Image courtesy of Smart Stylist on Flickr.com

Page 22: Social Media and Privacy - Education Across the Nation - Australian Computer Society

How is WOEID determined?

FourSquare and other social media tools using that auto posting feature

Network theory – You probably live where your network is located

Publically available APIs for nearly every social media site including Facebook and Twitter

Facebook’s ‘Social Graph’ API

{ "name": "Facebook Platform", "type": "page", "website": "http://developers.facebook.com", "username": "platform", "founded": "May 2007", "company_overview": "Facebook Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Programming Interface (API)...", "fan_count": 449921, "id": 19292868552, "category": "Technology“ }

Page 23: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Your extended social network:– Blog– Facebook– Twitter– LinkedIn– MySpace

Paid services (online detective agencies)

How is WOEID determined?

Page 24: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Social Media is here to stay BUT:

Your data lives into perpetuity

You don’t own the data once it’s posted onto the web

Privacy policies change all the time

Page 25: Social Media and Privacy - Education Across the Nation - Australian Computer Society

How is WOEID used?

Page 26: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Recommendations

Page 27: Social Media and Privacy - Education Across the Nation - Australian Computer Society

How to Stem Privacy Erosion

Behave as if the world is paying attention – it is

Turn off GEO tracking on your electronic devices

(don’t forget your car)

Remove or deactivate social networking accounts

you no longer use

Refrain from using auto posting features

Refrain from using cross channel integration

Become familiar with privacy settings

Page 28: Social Media and Privacy - Education Across the Nation - Australian Computer Society

My Personal Rules

Don’t post personal photos of anyone

Never mention the names of my family

Do not discuss where I’m going or advertise when I’m going to be away from home

Don’t reveal my birthdate

Page 29: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Understanding the flow of data and the integration between

social networking channels is keyto protecting your privacy.

Social Media is NOT private

Page 30: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Privacy Commissioners website (Aus)www.privacy.gov.au

Privacy Rights website (USA) www.privacyrights.org

Timothy Lisko (USA), @PrivacyWonkwww.privacywonk.net

Vivenne Storey (Australia), @mysocialpolicyhttp://mysocialmedialawyer.wordpress.com/

GoodResources

Page 31: Social Media and Privacy - Education Across the Nation - Australian Computer Society

Questions?