Social media:empowering consumers, frightening governments?

Clo Willaerts (@bnox)Gent, 7 Feb 2012

Social media is for...?

The internet is the dominant platform for life in the 21st century.

6 men to make my point(3 dead & 3 alive)

1/6 Paul Revere (1735 - 1818)

The Network Effect

Social objects: jokes

http://www.youtube.com/watch?v=uvYxXBMqEOM

Social objects: appeals

Speed: #fail vs expectations

Vulnerable technology

2/6 Henry Ford (1863 – 1947)

The end of an industrial era

Plain hard work, but exciting

larger user volumes higher user

engagement virality / power to

mobilise really detailed

analytics

3/6 Edward Bernays (1891 - 1995)

Photoshop Disasters

Crisis vs expectations

Hashtag gone bad (+ some Klout bashing)

4/6 Philip Kottler (1931 -)

Product

Price

Promotion

Place

http://www.youtube.com/watch?v=oBaiKsYUdvg

6/6 Robert Cialdini (1945 -)

Reciprocity

Commitment and Consistency

Scarcity

Liking

Authority

6/6 Gary Vaynerchuk (1975 - )

‘Your latest tweet and comment on Facebook and your most recent blog post? That’s your résumé now.’

Politie Mechelen

You are what you share

Oversharing: Lamebook.com

Fly on the wall

Facial recognition & crowdsourcing: Operation Withern

http://www.met.police.uk/disordersuspects/

Leaderless activism

Photography and the law

http://en.wikipedia.org/wiki/Photography_and_the_law

YouTube: citizen journalism

http://www.youtube.com/watch?v=TZ05rWx1pig

Activism / hacktivism

http://gawker.com/5852297/

Casual activism: NIMBY

Conclusion: human nature

Thank you very much!@bnox

Clo.willaerts@sanomamedia.be

slideshare.net/bnox