Social Media Essentials

Learn How Individuals & Businesses Are Using Popular Social Media Tools to

Promote Themselves and Their Business

Overview What is Social Media? What Blogging Can Do For

Your Brand Using Facebook to Build

Influence How Individuals and Businesses

use Youtube to Gain Popularity and Even Sales

What is Twitter and Why is it Growing so Fast?

What is Social Media?

What is Social Media?

They are publishing technologies that allows you to connect, engage and interact with people.

What is Social Media?

People join communities that they are passionate about

People love to share their stories and experiences.

What is Social Media?

What Blogging Can Do For Your Brand

What Blogging Can Do For Your Brand

Blogs can increase traffic to your business site

You can establish yourself as an expert.

You can provide news, events, specials and other information.

You can offer technical support/documentation through your blog

What Blogging Can't Do For Your Brand

Blogging is not all about you

Don't over-sell – Give first

Don't use business talk and don't assume

Don't try to “control the conversation”

Don't ignore your audience

WineLibrary.tv

Sun MicroSystem

77th Street

Using Facebook to Build Influence

Facebook Group

Pros Messages to all members Facebook users are more

familiar with group

Cons Extra applications not

avaliable Visitor statistics not

avaliable There is limit to how

many message can be send

Facebook Page

Pros Can be visible on the wider

internet to non-Facebook members

You can add applications Visitor statistics avaliable

Cons Updates’ to 'Fans' are lower

key than messages to group ‘members’

Facebook users are less familiar with pages than they are with groups.

Conclusion?

Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term

Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now.

Newsfeeds

Singapore Photographers

Willy Foo

Apple

How Individuals and Businesses use Youtube to Gain Popularity and Even Sales

Will it Blend - Blendtec They created a series of

viral videos since 2006

The simple idea lead to a five-fold increase in sales

Has almost 180,000 subcribers and about 3.3 million channel views

Lauren Luke

A 27-year-old single mother

Videos have been watched more than 31m times

Her videos are done in her bedroom

She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag

E-Trade (Talking Baby) 30 secs spot on Super Bowl

Youtube Channel, Twitter & Facebook

7,000 subcribers & 367,000 views on Youtube

8,000 fans on facebook

Tips That Make Your Video Viral Amateur videos are just

fine Animal Skills can help you

make your clips viral Injury Clips - Many top

reality TV series are base on this technique.

Who doesn't love to watch a good prank

Underdog/inspirational clips

What is Twitter

Why is it Growing so Fast?

Simplicity Increased anonymity What are you doing? Twitter as news-breaker Link sharing

How Businesses Are Using Twitter Listen to what others

are talking about their brand

Broadcasting their promotions

Customer service Provide updates that

creates transparency

JetBlue

DellOutlet

HRBlock

Takeaways All social media campaign

have one end – RECOMMENDATION

Think about the people not technology

Successful social media campaign start with a community

Social media campaign is driven by content & conversation

The End

Social Media Essentials Workshop

When & Where? Date 29th – 30th May (Friday & Sat) 29th – 30th June (Mon & Tue)Venue21 Tyrwhitt Road, FooChow

Building (Near Lavender MRT)

Day One: What You Will Learn Create an attractive

profile page Understand Facebook

Group and Page How to create events

that people want to go Facebook Social Ads

and how you can get $125 credits from Facebook

Day One: What You Will Learn Develop a plan for your

blog Create content for your

blog Strategies you can use

to optimize your blog Strategies to promote

your blog Strategies to engage

your readers

Day Two: What You Will Learn Develop your own video

marketing strategies Know when to create

webcam, semi pro or professional video

Inexpensive tools to help you enhance your video

Promoting and gathering insights for your video

Tips to create videos that generate sales

Day Two: What You Will Learn Design your own

Twitter profile page Strategies to build a

following on Twitter Twitter's best and worst

practices Using Twitter to build a

brand 3rd party tools that will

help you to tweet more efficiently

Extras!!! FULL REFUND will be given if the course is found

not suitable after the first day. FREE e-Reference Guide 'What Are Others Doing –

300 Case Studies of Businesses Using Social Media' FREE one year hosting & domain worth $125

(Limited to .com, .net, .biz, .info only) FREE Intellectual Property consultancy worth $400 FREE Social Media Audit worth $350 Unlimited assistance via email, Facebook or Twitter.

All These For?

S$899S$4991< For S$399 ea

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