Social Mediafor Content

CurationSuzanne Male & Felicity Gilbert

Yarra Plenty Regional Library

Otaku

An obsessive interest or encompassing passion for something

Richard Armitage

Social is content

Connectivity is driven by communities and what they need to feed their interests.

New Tools

Encourage the production of content as much as they encourage consumption.

How do we build an online audience

Three Steps1. Determine your otaku

2. Find the best person to answer their needs

3. What tool is the best method of communication with your selected audience?

Facebook- Book lovers

- Mostly women aged over 35 from the local area and Australia

- Community minded

Twitter@infolass

- be on top of trends

- know the latest in your field

- comment on current trends and events with authority.

Instagram

Building up relevant followers and keeping them with savvy content

Mailchimp

Engaging our borrowing community online

Pinterest

Building collections around specific interests

Pinterest

Building collections around specific interests

Our Strategy

A unique online collection for a different community of users

Soundcloud

Encourage a remix and remake culture

Udemy

Make it easy to discover related content

Embrace

Sites that combine folksonomy and taxonomy

Thank YouYou can see our stuff on:

- facebook.com/YarraPlentyRegionalLibrary

- pinterest.com/yarraplenty

- theflamingmo.tumblr.com

- @YarraPlentyLib

- @felicitygilbert

- yprl.vic.gov.au