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SOCIAL MEDIA Roshan Joshi roshanjoshi.com.np

Social Media in Nepal

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Social Media in Nepal presentation. Nepal is one of the fastest growing country in terms of Internet users. However, Social Media usage is limited to Facebook for most cases and YouTube (for viewing). Active adoption of other forms of social media such as Twitter and LinkedIn is mostly limited to a smaller tech population.

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Page 1: Social Media in Nepal

SOCIAL MEDIARoshan Joshi

roshanjoshi.com.np

Page 2: Social Media in Nepal

BACKGROUND

•Stick Story

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 3: Social Media in Nepal

BACKGROUND

• Six Degrees of Separation

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 4: Social Media in Nepal

INTRODUCTION

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 5: Social Media in Nepal

HISTORY ETC

• Digital contents and interactions on the Internet by people, for a larger network of people.

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 6: Social Media in Nepal

INTERNET & NEPAL

• Internet Users• 15 Lakhs+

•Mobile Users• 1 Crore+

•Mobile Internet Users• 40 Lakhs+

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 7: Social Media in Nepal

SOCIAL MEDIA USERS

• February 2012, 66% of online adults use social networking sites

• Staying in Touch with Friends and Families

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 8: Social Media in Nepal

SOCIAL MEDIA & YOUTH

• Hours Spent on• TV?• Radio?• Papers?

• Internet? (computers + mobile internet)

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 9: Social Media in Nepal

THE TOOLS

• Blogs• Facebook• Twitter• YouTube• LinkedIn• Google+• & More..

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 10: Social Media in Nepal

BLOGS

• Explore, Learn, Share

• Blogger• WordPress• Tumblr

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 11: Social Media in Nepal

BLOGS IN NEPAL

• MySansar

• LexLimbu

• AakarPost

• MeroReport

• Tips..

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 12: Social Media in Nepal

FACEBOOK

• 900 million+ users• China, India, Facebook

• Global

• Average friends: 130

९0 करो�ड

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 13: Social Media in Nepal

FACEBOOK IN NEPAL

• Users• Over 16 Lakh Users

• Age• Over 50% below 24• Over 80% below 34

• Gender• Over 65% male

(१६ लाख)

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 14: Social Media in Nepal

FACEBOOK EXAMPLES• Anuradha Koirala CNN Heroes through Facebook Votes

• Nepal Unites

• Book for Village

• Stop Monsanto in Nepal

• Highway Movie CrowdFunding (KickStarter)

• Kohl’s Campaign

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 15: Social Media in Nepal

YOUTUBE

• Upload & Watch Videos

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 16: Social Media in Nepal

YOUTUBE EXAMPLES

• STOP KONY

• Promise Tamang Phan

• Music Videos

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 17: Social Media in Nepal

TWITTER

• 140 character updates

• Real-time conversation

• It’s like chatting with everyone!

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 18: Social Media in Nepal

TWITTER IN NEPAL

• Over 15,000 in Nepal (many inactive)

• @iBloodNepal

• @tfcNepal

• Prabal Gurung

• Over 2000 mentions of “#Nepal” each day

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 19: Social Media in Nepal

LINKEDIN

• Professional Networking

• Can serve as a Resume

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 20: Social Media in Nepal

LINKEDIN IN NEPAL

• Nepal Development Forum

• Find groups suitable for you

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 21: Social Media in Nepal

MOBILE

• Internet on mobile

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 22: Social Media in Nepal

POSITIVES OF SOCIAL MEDIA

• For User• Be the Creator! Explore, Learn, Share, Network!

• For Business• Social media & e-marketing cheaper & effective

• For Society• Bringing People Together, Development, Power

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 23: Social Media in Nepal

NEGATIVES OF SOCIAL MEDIA• For User

• Time

• For Business• Poor Content without communication

• For Society• Bad Content (hate content, defamatory, violence)• Electronic Laws (Rs. 1 Lakh + 5 years)

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 24: Social Media in Nepal

IN THE END

• You become what you learn!

• Learn Good.• Share Good to the World.• Be Good!

SOCIAL MEDIA | Roshan Joshi | August 2012 |

Page 25: Social Media in Nepal

THANK YOU!• Questions? Feedback?

• Find me online on Twitter @nepalsites

SOCIAL MEDIA | Roshan Joshi | August 2012 |