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The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan Elsa 27.08.2012 Week7

social media intimacy

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Page 1: social media intimacy

The Mourning After: A Case Study of Social Media

in the 3.11 Earthquake Disaster in Japan

Elsa 27.08.2012 Week7

Page 2: social media intimacy

The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

• The essay demonstrates that people are increasingly becoming witnesses to various natural disasters with their own specific type of affective cultures dues to the development of social mobile media.

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How social media offer new channels for affective cultures?

The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

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• Capturing, sharing and monumentalizing events• Moving across online and offline worlds into

geosocial terrain• Taking much credit for mobilizing action

e.g. YouTube, Facebook

Hjorth, L & Kim, KY (2011), ‘The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan’, Television & New Media, vol. 12, no. 6, pp. 552-559

The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

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In what ways social media had impact on the public?

The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

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The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

In general:• Provide various modes of visual, textual, oral

communication with greater affective personalization

• Provide new spaces for networked, effective civic responses and affective interpersonal responses

• Make the public feel more connected dues to a new sense of collective affective power

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In the situation of natural disasters:

• Collecting and disseminate horrific events

• Shaping the affective nature of the event

Hjorth, L & Kim, KY (2011), ‘The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan’, Television & New Media, vol. 12, no. 6, pp. 552-559

The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

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The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan

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• According to Anthropologist Stefana Broadbent (2009), communications to some extent are strengthening our most important relationships.

• “Mobile phones, instant messaging and social networking actually creates new channels for establishing core relationships.”

Broadbent, S (2009), TED Global 2009, Oxford

Social Media Intimacy

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Social Media Intimacy

How these impact on the public in terms of building relationships?

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Social Media Intimacy

Twitter

• a cocktail party of social media

• relationships start and are sustained, but not go further

• but your approach is limited with140 characters

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Blogs• usually start with

commenting on one’s blog

• seek both interests and similarities

Social Media Intimacy

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Emails

• quite intimate in the context of the online world

• offer beyond other types one-to-one conversation without content restriction

Social Media Intimacy

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Facebook

• both bloggers and readers seem to be evolving

• very visual glimpse into who you really are as someone

• probably one day that people will not use their email address anymore

Social Media Intimacy

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Social Media Intimacy

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• The number of “inboxes” we possess is staggering,

e.g. Twitter, Facebook, Linkedin, Google + messages, Blog comments, Skype, Instagram, etc.

Social Media Intimacy

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• The common belief in interacting with more people is inherently better than interacting with fewer people, sometimes no longer convinced.

Social Media Intimacy

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• A feeling of intimacy and closeness that doesn’t actually exist.

Social Media Intimacy

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• Giving each channel an intimacy rating on a scale of 1 to 10, with 10 the most intimate, how you rate these forms, including Twitter, Blog, Facebook, Skype/Online Chat.

• And then, discuss where have your deepest connections in the online and mobile world been formed?  

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