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Social Media Listening PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD

Social Media Listening – Stefano Besana

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Page 1: Social Media Listening – Stefano Besana

Social Media Listening

PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD

Page 2: Social Media Listening – Stefano Besana

Le conversazioni del vostro brand sui social sono email per voi, con

in cc: il mondo intero

I server si monitorano, le persone si ascoltano

Gianluca Diegoli

Page 3: Social Media Listening – Stefano Besana

Introducing the Social Customer

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Introducing the Social Customer

Respect that your customers and employees have power. Once you accept

this as true, you can begin to have a real, more equal relationship with them

- Charlene Li

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Social Listening Funnel

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Process proposal

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Il processo di monitoring strategico

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Stefano Besana Social Learning Consultant

OpenKnowledge srl

www.sociallearning.it

in/stefanobesana

stefanobesana