Presented by

David Vane

What do you want to achieve –

Use Social Media Marketing for

Networking – Facebook, Myspace, Linked in, Ning

Link building – Digg, Del.icio.us, Reddit, Propellor

Video sharing – Google, Yahoo, Ning,

And don’t forget Blogs, SEO, ppc etc

Some do’s and don’ts

Use your own content

It is not sales pitch

Talk to friends and use your photo

You are the brand

Build gradually

Plan your information [worksheet]

Content Planner Aim:

Keywords

Keyphrases

Target audience

Brand

Short description

Contact details

Networking or Bookmarking

Which sites?

ID and passwords

Traditional –

PR?

Press release?

Web site?

Other???

wordle.net

Networking sites Twitter-search for people in your niche Ning- find groups to join according to your interests and

contribute My space- more for young people? Facebook-find business section and put up a page for

both Linked in- focuses on content not you -bookmarks to

increase traffic. Stumbleupon - thumbs up or down social link building Ecademy – one of the longest running networking sites

Tip: use a separate login

• use search.twitter.com to find people • follow them • join conversations and contribute

• find Ning community sites and join them • contribute to forums • create your own if there isn’t one for your topic

• find groups related to your niche and contribute • create your own group • invite friends to connect with you • comment on ‘walls’, give testimonials ,

• find groups related to your own niche and contribute • create your own group • add friends and comment on groups

• add URLs or web content that would like to save • tag them so others can find them • speeds up searching if you get the right group

• submit links to stories • users vote the submissions up or down

• blogs •add your articles • link to your web site with an article or author bio

don’t forget wikis ... Flickr.com .... Youtube ...

Bookmarking

Social Voting

Content publishing

Link building sites

Other ideas www.socialmarker.com

www.Sharethis.com

www.tinyurl.com

http://tonytreacy.co.uk/

Other Twitter ideas popurls.com

www.quantcast.com

mrtweet.com

www.twitscoop.com

www.twellow.com

www.tweetlater.com

www.tweetdeck.com

twitterfon.com

Lots of help online...

Summary Plan your campaign –

what are you going to say?

who is your audience?

what is your brand?

network or link building?

choose who to follow and who follows you

make it interesting

ask questions to engage your followers

grow it gradually

allow plenty of time!!!

What next? Attend a webinar (online )

Join others and learn from their experiences

Attend a half day workshop To look at some of the components that we have looked at in

this introductory workshop

Attend a whole day course To develop your initial ideas and put together a SMM strategy

using tools to suit your business needs

Get going !

www.247marketonline.com/workshops

http://twitter.com/davidvane www.facebook.com/davidvane247 www.linkedin.com/in/davidvane seictforum.ning.com/ www.ecademy.com/user/DavidVane