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Social Media &
Social Networks
Social Media• Internet so powerful
• users have power to ignore OR spread information farther (& faster)
• Users want to investigate, communicate, interact, and share experiences
• result: influence public via www
• HUGE trend that keeps on growing
• Easy to integrate to business & websites
Social Media Marketing• generate exposure, opportunity, and sales
• increase traffic to your website/business
• “Viral Marketing/Advertising”
• Building Online presence
• Social Media Optimization (SMO)
• this will become just as important as SEO
• news says: ‘homepages’ will be Facebook
Define Viral Marketing
• MySpace
• Podcasting
• StumbleUpon
• Technorati
• Wikipedia
• Yelp
• YouTube
Social Media - Sites• Blogs
• Del.icio.us
• Digg
• Flickr
• GigPark
Briefs • Blogs
• free available• Blogger, WordPress, LiveJournal, TypePad, Vox
• Del.icio.us (http://del.icio.us)
• Flickr (http://www.flickr.com)
• Podcasting (http://tinyurl.com/3unhbb)
• StumbleUpon (http://stumbleupon.com)
•Google Maps (www.google.com/local/add)
Use Facebook for Advertising ($$)or
Fan Page
STEP 1
STEP 2
OR
STEP 3
FINAL STEP
*thanks: http://subtlevoxphotography.com
Facebookwhat’s in it for you?
Facebookwhat’s in it for you?
• viral marketing
Facebookwhat’s in it for you?
• viral marketing• ‘friends’ can see Fan Pages
Facebookwhat’s in it for you?
• viral marketing• ‘friends’ can see Fan Pages
• another way to contact clients (newsletter)
Facebookwhat’s in it for you?
• viral marketing• ‘friends’ can see Fan Pages
• another way to contact clients (newsletter)
• free space to post pictures, news
Facebookwhat’s in it for you?
• viral marketing• ‘friends’ can see Fan Pages
• another way to contact clients (newsletter)
• free space to post pictures, news• advertising is very targeted
*thanks: http://subtlevoxphotography.com
• find great local businesses
• more than 20 million people looked up a business on Yelp in the past 30 days (feb ’09)
• Yelpers have written over 5 million local reviews, over 85% of them rating a business 3 stars or higher
• find events, special offers, lists and talk with other yelpers
Yelp.ca
• business owners (or manager) can setup a free account to post offers, photos and message her customers
OR
• businesses can ‘claim page’ (“Is this your business?” link)
• You can Yelp on your phone at http://m.yelp.com or Yelp for iPhone
*note: mobile applications/sites are growing in popularity (with increased Blackberry/iPhone use)
a 10 second look @ who tweets?
Bringing it All Together• #1: sign up and use services
• #2: spread the word
• let public know you use them
• use icons on your site
• see next slide
• #3: enjoy the benefits that Social Media & Networking brings to your business
building character online• who are you?
• what does the site offer?
• what kind of language?
• way you say it
• Be convenient (clickable<looks like it!)
• Proofread & Edit
• Don’t Launch & Run