Social Media: A statistical snapshot

Social-Media-Roadmap, Yoel Ben-Avraham (2013).Licenced under CC BY-ND 2.0

Social Media: A Statistical Snapshot

Internet Users as Percentage of Global Population

Internet users Non-Internet Users

3.17 Billion people are connected to the internet. That’s 43% of the Global Population.1

That’s two in every five people world wide!

Social Media: A Statistical Snapshot

Then consider…

Percentage of Internet users on Facebook

Facebook Users Non-Facebook Users

47% of all internet users are connected to

Facebook, and use it MONTHLY.2

Facebook is an incredibly ubiquitous platform, accessed by almost half of all internet-enabled citizens world-wide. With such a large user base, Facebook has become a normalised medium in modern society.

Social Media: A Statistical Snapshot

Incredibly, Facebook is just the tip of the social media iceberg, the following illustrates the number of social media profiles in Australia alone.

Facebook Twitter Youtube Tumblr WhatsApp SnapChat Instagram Blogspot Wordpress0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

Number of active Social Media Accounts3

Assuming that users often hold multiple accounts across social media, comparing number of accounts with

the current Australian Population4, at least three out of every five people

you meet will be active online in regards to social media.

Social Media: A Statistical Snapshot

Sources:

Cover Image: Yoel Ben-Avraham 2013, Social-Media-Roadmap, graphic, retrieved 9 August 2015, < https://www.flickr.com/photos/epublicist/9733278939/in/photostream/>, (1)

Worldometers 2015, Current World Population, Worldometers, Retrieved 9 August 2015, <http://www.worldometers.info/world-population/>,

Statista 2015, Number of worldwide internet users from 2000 to 2015 (in millions), Statista, Retrieved 9 August 2015, <http://www.statista.com/statistics/273018/number-of-internet-users-worldwide/>,(2)

Statista 2015, Number of worldwide internet users from 2000 to 2015 (in millions), Statista, Retrieved 9 August 2015, <http://www.statista.com/statistics/273018/number-of-internet-users-worldwide/>,

Facebook 2015, Stats, Facebook Newsroom, Retrieved 9 August 2015, <http://newsroom.fb.com/company-info/>,(3)

Vivid Social Research Division 2015, Social Media Statistics Australia – July 2015, SocialMediaNews.com.au, Retrieved 9 August 2015, <http://www.socialmedianews.com.au/social-media-statistics-australia-july-2015/>,(4)

Australian Bureau of Statistics 2015, Australian Demographic Statistics Dec 2014, cat. no. 3101.0, Australian Bureau of Statistics, retrieved 9 August 2015, <http://www.abs.gov.au/ausstats/abs@.nsf/mf/3101.0>.