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What is social media…today?
http://www.youtube.com/watch?v=sIFYPQjYhv8
What is social media…today?
http://www.youtube.com/watch?v=sIFYPQjYhv8
Presented byJackie Reau, Game Day Communications
Why should you use social media• Positions you as a thought leader, innovator with
targeted influencers• Customer service/engagement with instant
interaction/results• Organic search engine optimization with strategic
tagging• Share your content, control your message• Capture competitive intelligence
You & social media• Many HR managers are using social media in the
recruitment process to determine qualified applicants
• Use social media to position yourself favorably • Monitor “your” brand with Google
– You can’t delete negative references but social media helps “push” them down to other pages
• Reinvent yourself using social media to draw interest to you and your passion(s)
Getting started• Purpose/objective
– Marketing/positioning/branding– Customer service engagement
• Retrain your brain – Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and
how to use social media with traditional efforts
Getting started• Purpose/objective
– Marketing/positioning/branding– Customer service engagement
• Retrain your brain – Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and
how to use social media with traditional effortsPresented byJackie Reau, Game Day Communications
What social media users want…• They are nosy! They want to know information first!• They want exclusive opportunities and access to you
and your brand• They don’t want you to be a one-way, marketing
machine• Be transparent, genuine and real• Ask them for their thoughts, insight
Planning your strategy• Conduct an analysis on your competition to gauge
how they are using or if they are using social media• Conduct an internal audit on who is using social
media within your audience to determine your reach• Create a social media team to help execute your
strategies
Planning your strategy• Conduct an analysis on your competition to gauge
how they are using or if they are using social media• Conduct an internal audit on who is using social
media within your audience to determine your reach• Create a social media team to help execute your
strategies
Presented byJackie Reau, Game Day Communications
Dell & social mediaDell’s Social Media Goals
1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story
[John Pope, digital media senior manager, Dell]
Dell & social mediaDell’s Social Media Goals
1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story
[John Pope, digital media senior manager, Dell] Presented byJackie Reau, Game Day Communications
Create, connect and manage your community
• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your e-invitations
• Use free applications to engage your community– Tweetdeck for Twitter
• Add yourself/organization to www.wefollow.com to connect with like-minded people
• Tag social media content like you would Google
Create, connect and manage your community
• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations
• Use free applications to engage your community– Tweetdeck for Twitter
• Add yourself/organization to www.wefollow.com to connect with like-minded people
• Tag social media content like you would GooglePresented byJackie Reau, Game Day Communications
Create, connect and manage your community
• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations
• Use free applications to engage your community• Add yourself/organization to www.wefollow.com to
connect with like-minded people• Tag social media content like you would Google
Presented byJackie Reau, Game Day Communications
Create and share your social media network
• Always link social media to your web site• Create your own content with videos, photos and
upload• Recruit expert bloggers for your site to create your
own “beat” writers• Use social media newsroom sites with social media
releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Create and share your social media network
• Always link social media to your web site• Create your own content with videos, photos and
upload• Recruit expert bloggers for your site to create your
own “beat” writers• Use social media newsroom sites with social media
releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Create and share your social media network
• Always link social media to your web site• Create your own content with videos, photos and
upload• Recruit expert bloggers for your site to create your
own “beat” writers• Use social media newsroom sites with social media
releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Create and share your social media network
• Always link social media to your web site• Create your own content with videos, photos and
upload• Recruit expert bloggers for your site to create your
own “beat” writers• Use social media newsroom sites, i.e. Pitchengine,
CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Launch a social media newsroom
• Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media
• Invite your audience to follow you, set expectations on updates, interaction
• Use your smart phone to instantly share information
Tricks for Facebook
• Create a fan page for general consumer use and a group for specific consumer use
• Add applications to your page to make it more interactive, i.e. video, links to other social media
• Use Friendfeed.com to link Twitter to Facebook• Post updates from your smart phone
Tricks for Facebook
• Create a fan page for general consumer use and a group for specific consumer use
• Add applications
Presented byJackie Reau, Game Day Communications
Tricks for Twitter
• Use Tweetdeck to manage your Tweets• Use Twitter applications to upgrade content
– Twitpic.com for photos– Twittermail.com for status updates from phone– 12seconds.tv for video status updates
• Create lists on Twitter to manage updates, interact with specific groups, topics
• Use a smart phone to send, manage updates
Tricks for Twitter
• Use Tweetdeck to manage your
Presented byJackie Reau, Game Day Communications
Tricks for Twitter
• Use Tweetdeck to manage your Tweets• Use Twitter applications to upgrade content
– Twitpic.com for photos– Twittermail.com for status updates from phone– 12seconds.tv for video status updates
• Create lists on Twitter to manage updates, interact with specific groups, topics
• Use a smart phone to send, manage updates
Tricks for Linkedin
• Make sure your profile is at 100% completion• Add a personal note to invite people into your
network• Complete your corporate profile• Use groups to share information, grow your network• Add applications to your page, i.e. slideshare.net• Maintain the page
Tricks for Linkedin
• Make sure your profile is at 100% completion• Add a personal note to invite people into your
network• Complete your corporate profile• Use groups to share information, grow your network• Add applications to your page, i.e. slideshare.net• Maintain the page
Presented byJackie Reau, Game Day Communications
Tricks for Youtube
• Create and name your own channel• Purchase a $100 mini video camera for the office• Upload videos regularly, per your schedule
– Testimonials– New projects, new staff, new menu items, etc.
• Tag and name videos properly• Share your videos via Facebook, Twitter
Tricks for Youtube
• Always link social media to your web site• Create your own content with videos, photos and
upload• Recruit expert bloggers for your site to create your
own “beat” writers• Use social media newsroom sites, i.e. Pitchengine,
CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Measurement
• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes
Resources for staying fresh
• Mashable.com• Socialmediab2b.com (blog)• Google alerts with key words of industry interest• HARO, Help A Reporter Out• Your local Social Media Breakfast• WOMMA, Word of Mouth Marketing Association
