social media - the cyber reality [screen notes]

> social media... the cyber-reality

Jody WissingVisual Arts & Social Media Director

Preston Trail Community Church

Tweet your questions #smreality

Full presentation online at digitalfondue.org

Wednesday, October 20, 2010

> social media... the cyber-reality

Questions?Tweet them to #smreality

for the q&a at the end of the session


> reality #1

Social media exists and it’s not a fad.


> reality #1

?Wednesday, October 20, 2010

> reality #1


> reality #1


> reality #1


> reality #2

Social media is necessary.


> reality #3

Ignoring social media won’t make it go away.


> get started

How do you get started?


> what is social media?

A simple definition.


> what is social media?

Social media is media for social interaction, using highly accessible and scalable publishing techniques.

Social media uses web-based technologies to turn communication into interactive dialogues.

accessible

interactive


> options

Social media options.

blogs

microblogs

personal sites

professional sites

media sharing

search engines

bookmark sites


> options

Social media options.

blogs

microblogs

personal sites

professional sites

media sharing

search engines

bookmark sites


> start here

Start with these.

Most popular

Go where the people are

Networked well

It’s free

Very popular

Easy to use

It’s free

Utilize current media

Share stories

Casual conversation

It’s free


> start small

Start small and incrementally add moreas you successfully implement each phase.


> do your homework

Look at what others are doing.


> designate a team

Who will set it up?

Who will maintain it?How many people need to be involved in it?

Should we use staff and/or volunteers?


> choose your media

text . video . images . audio . apps


> commit and go

Make a plan and execute it. Don’t wait.


> look at the big picture

Target audience

Demographics

Groups


> technology options

What’s out there?

What’s available to you?

Budget and plan for technology needs.


> resources

Not just equipment, but time and money.

What resources do you currently have available?

How can you utilize them?


> plan & organize

People like to find media easily. Be organized.

All of your social media should work together.

Your social media should blend with your website.

Coordinate with marketing & communications.


> good reasoning

Why are you using a specific social media site?

Don’t use it because everyone else is.

Use it to reach new people.

Use it to interact with people.


> info

Build it and they will come.

No.

Build it, keep it organized, make it interesting,

maintain it and interact with people.

Then they will come!


> conversations

Social media is interactive, not an information download. Maintain conversations.


> information overload

Don’t add content just to add content.

Keep it organized with easy access.

Don’t get wordy.

Use page breaks and ‘continue reading’ tags.

Use keywords and categories when available.


> content is king

...without original and desirable content, or consideration for the rights and commercial interests of content creators - any media venture is likely to fail through lack of appealing content, regardless of other design factors.


> content is king

Everyone has their own media preferences. Have something for everyone, keeping your target

audience in mind on all posts and updates.


> utilize what you have

Marketing materials

Email communications

Event descriptions

Message content

The Bible


> tips for ease

Set your priorities and plan ahead.

Traffic is good, but not your goal.Avoid private groups.


> tips for success

Use metrics. Track what’s working well.

Don’t be afraid to use sites without metrics.

Encourage staff and pastor interaction.

Get out of your comfort zone. Try new things.


> misc tips

Be a spy. What are people saying about you?

There’s a fine line between personal & business.

Nothing is private in social media.Your content will live forever.Viral is good, but not necessary.


> online resources

• churchmarketingsucks.com

• stuffchristianslike.org• bedeviant.org

• bestministrypractices.com• churchcrunch.com• digitalfondue.org


> questions & answers

Thank you! :)

Please ask questions.

If you think of a question later and would like to continue the conversation, tweet it to #smreality


Technology

social media - the cyber reality [screen notes]