Social Media University: A College Student’s Online Mind

Wednesday, February 20th 2013

gender

70% 30%

T  

university / college

American University 81%

George Washington 5%

Georgetown 1%

UMD 1% Large # of responses from Florida: Florida State, FSU, University of Florida

 

social media platforms used on on a daily basis?

Pla$orm   Percentage  

98%  

74%  

68%  

53%  

49%  

26%  

26%  

10%  

9%  

Others  of  note:  

98%

74%

68%

53%

49%

26%

26%

10% 9%

favorite platform for interacting with friends

Facebook,  82%  

Twi@er,  9%  

Instagram,  4%  

Pinterest,  1%  

Tumblr,  2%  

Do you follow/like a brand on Twitter or Facebook?

No 13%

Yes 86%

N/A (I don’t have Facebook or Twitter) 1%

Favorite platforms for listening to music

38%  

7%  27%  

21%  

3%  4%  

iTunes

YouTube

Spotify

Pandora

Songza

8track

do you use your social media accounts primarily to post content or to see what others are posting?

Mostly to Post Content [ 5% ]

Mostly to See/Hear What Others Are

Saying [ 31% ] “It’s About

50/50” [ 62%]

how do you feel about advertising on social networks?

40%  

17%  

28%  

9%  6%  

0%  

5%  

10%  

15%  

20%  

25%  

30%  

35%  

40%  

45%  

Very  Annoying   Somewhat  annoying  

Indifferent   Somewhat  useful  

Very  useful  

Column1  

17% 28

% 9%

40%

VERY ANNOYING VERY USEFUL

17%

28%

9% 6%

THANKS FOR ALL THOSE WHO PARTICIPATED IN THE SURVEY!