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Social TrustA theory by Niv Calderon
People who share are more interesting
We trust interesting people“Trust Agents”
That’s why Interesting people areChosen to carry msgs
Interesting people know more people
Credit: http://socialgraphcentral.wordpress.com/2008/04/02/ben-ullmans-social-map/
Interesting people get more opportunities
Interesting people get more business intelligence
SOCIAL TRUSTInteresti
ng people
Trust agents
trust agents Social
Interestin
g peop
le
SocialSoci
al Agents
Social
Trust
People who share are
more interesting We trust
interesting people
“Trust Agents”
Interesting people
carry msgs
Interesting people know more people
Interesting people get
more opportunities
Interesting people get
more business intelligence
Trust agents are
social
SOCIAL TRUST
