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โดยคุณบัญญพนต์ พูลสวัสดิ์Social Media for Sales & Marketing17 June 2012
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Social Media Integration A Foundation of Social Media Integration
Presented by @daydev Banyapon Poolsawasd http://www.daydev.com Twitter: @daydev Facebook: http://www.facebook.com/banyapon Google+: Banyapon
Social Integration
Integration studies have demonstrated the positive impact of interaction on isolated groups of society.
• Significance • Quality of Life • Physical Health • Validation • System Integration
Theory of Social Integration
Social Media Integration powered by @daydev
Social Media Integration
One of the most logical ways for companies to capitalize on this trend is to integrate their social media campaigns with their websites.
• Shared • Shared • Shared • Shared • Shared…………. ( > <“)
Theory of Social Media Integration
Social Media Integration powered by @daydev
Every man fight his own “War” Content is a “King”
Device is a “Queen” Marketing is a “King of King”
Social Media Integration
Social Media Integration
Social Media Integration powered by @daydev
Social Media Integration powered by @daydev
{ } STAND OUT!!!
Business
Social Media Integration powered by @daydev
RENOVATE WEBSITE 1
Social Media Integration
Social Media Integration powered by @daydev
MANAGE AND ORGANIZE STRUCTURE 2
Social Media Integration
Social Media Integration powered by @daydev
CONNECT ENGAGE
BUSINESS
+ =
Social Media Integration
Social Media Integration
Social Media Integration powered by @daydev
22,348 TOTAL FANS
5,052,057 FRIENDS OF FANS
PEOPLE TALKING ABOUT YOUR PAGE (Average) 197
Social Media Integration
Social Media Integration powered by @daydev
FACEBOOK ACTIVITY 1
24,280
Social Media Integration powered by @daydev
FACEBOOK ACTIVITY 1
24,280
Social Media Integration
Another Business Models
Facebook’s Mobile-Only Ad Product
The new Facebook flow for mobile payments requires no typing and looks like this.
Social Media Integration
Social Media Integration
Social Media Integration
A Good Playground, A Good Campaign
Social Media Integration
Social Integration!
Social Media Integration
iOS6
Social Media Integration
Social Media Integration
Watch
Shared or Invited to Friends
Custom
Customized something for Someone
Girl friend
Play 20%
Love 80%
Get Friends 100%
Social Media Integration
Open Graph
Social Media Integration
“Aggregation”
Social Media Integration
Pine
Social Media Integration
Social Media Integration powered by @daydev
Social Media Integration
Social Media Integration
Social Media Integration
Social Media Integration
Social Media Integration
I want to see her Secret album.
A Digital Campaign with Open Graph
Or API. (and request access) Create
With “Good Copy” or “Reward”
Consider / Funny enjoy with shared
Allow Access
Open Graph OK
Her Secret Album
Administrator Control
FIN!
Social Media Integration
Social Media Integration
Social Media Integration
Social Media Integration powered by @daydev
Social Media Integration
Find Friend Twitter API
Google API
Social Media Integration
Google Street View API
Test Drive Online: http://www.daydev.com/demo/testdrive/
Social Media Integration
Google Street View API
Test Drive Online: http://www.daydev.com/demo/custominfo/
Social Media Integration
Is mobile growing across the board?
Social Media Integration
Optimizing Your Website / Campaign for Mobile Users
Simplify. Then Simplify Again. And Again
The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space, it’s important to figure out what key pieces of information your visitors will probably be looking for.
Plan Your Site Layout. One technique I encourage people to use is to think like Steve Jobs. HTML5!
Social Media Integration
1
Match the Branding Elements From Your Standard Site to Your Mobile Site
M – Payment, M-View, M- User, M-Everything Keep the color palette and the brand imagery consistent between your mobile site and your standard site.
Social Media Integration
2
Avoid Flash or Java The obvious reason for avoiding Flash is that Apple products do not support Flash and have declared that they have no intention to do so in the future.
4 Allow People to Visit the Full Site
Here the Geek Squad allows users to return to the main site at any point with a link at the bottom of the page.
Social Media Integration
3
Social Media Integration
Social Media Integration
Onswipe Makes Any News Site Touch-Enabled With HTML5 Magic
Social Media Integration
Built on HTML5 Technology Sencha Touch 2, a high-performance HTML5 mobile application framework, is the cornerstone of the Sencha HTML5 platform.
Social Media Integration
Built on HTML5 Technology • Smoother Scrolling and Animations • Adaptive Layouts • Native Packaging
Social Media Integration
• Take advantage of HTML5 and CSS3 • Use JavaScript to write your code • Access Native Features • Deploy your app to Multiple Platforms • Get help from the growing Community
With PhoneGap you can
Social Media Integration
No Content, No Business
Thank You for Attention! Banyapon Poolsawasd