Beyond the “Cloud”.The multi-layerplatform ecosystem. Trends. Opportunities

a bit of state of the art…

The network bandwidth (fixed and mobile networks) is finally making “remote computing” feasible, with a twist from previous attempts. The “always connected” state is becoming usual.

Mash-up’s combining different features from different providers are common, and reduce the cost and time to market of delivering complex solutions.

The “platform” emerging as a new business case. Offering pay as you go capabilities: 3rd parties will find and fine tune the final use cases.

the simple picture

“Cloud”

API’s to access cloud capabilities(elastic computing, storage, VoIP, locations, maps, etc)

Web/Mobile/UC Applications (Social Media, CRM, ERP, communications, LBS, etc)

advantages…Shorter Time to Market

Easier adding additional Features

Lots of use cases

sharing same

capabilities

Affordable try & buy

of feature API’s

Reduced CAPEX

but….

API’s to access to cloud capabilities(elastic computing, storage, VoIP, locations, maps, etc)

The API’s layer is not unidimensional .It’s multi-faceted

the real scenario

The real access to cloud capabilities interface is a matrix of the different capabilities and multiple vendors in each section.Developers can use only the ones they need and choose the vendors

Cloud/SaaS… players

and othersEx. Elastic Computing & Storage

Ex. VoIP

Ex. IVR & Voice Resources

Ex. Enterprise

Here some examples of Cloud/SaaS players in different niches, there are some more niches and growing, and also the number of players in each segment. ECOSYSTEM GROWS, and small start-ups can grow meaningfully.

and others

others

Ex. Social Media & Blogging

others

others

When big players as Microsoft, Cisco, Oracle-SUN, IBM are coming to this business, are there opportunities for new small players?

YES !!! Small players will find niche opportunities with new “features” to be offered as platform/cloud/SaaS model. The ecosystem will be the spearhead of innovation.

Which is the opportunity of leading IT Companies (Accenture, CapGemini, CGI, IBM, HP, Atos, etc) ?

Discovering niche features applying with their costumer base to become “platform” and use its own platform to extend the customer base. Additionally IT leading companies will have the chance to acquire small niche players

Can the CARRIERS keep a leading role or they may accept to become a mere dumb pipe ?

Carriers have the advantage of being the connectivity providers, they can build their own application layers on top, and offer different use cases using common communication enablers, but they need to cooperate more and faster with ecosystem to avoid loosing their last chance.

possible company growth scenarios

Feature X player 1

IVR cloud player 1

VoIP player 1

EC/S

Player 1

EC/S

Player 2

EC/S Player N

IVR cloud

player 2IVR cloud player N

VoIP player 2

VoIP player N

Feature X player 2

Feature X player N

Cloud companies will try to grow increasing the market share in their segment ( horizontal) or becoming new players in additional segments (vertical).Both approaches can be done with internal investment or through M&A activity.

a) Horizontal Focus

Feature X player 1

IVR player 1

VoIP player 1

EC/S

Player 1

EC/S

Player 2

EC/S Player N

IVR player 2

IVR player N

VoIP player 2

VoIP player N

Feature X player 2

Feature X player N

Some companies will prefer to keep its focus and grow to become the leader in its segment, it will be internal growth and external, via merging or acquiring companies in the same segment / feature offered

b) Vertical Focus

Feature X player 1

IVR player 1

VoIP player 1

EC/S

Player 1

EC/S

Player 2

EC/S Player N

IVR player 2

IVR player N

VoIP player 2

VoIP player N

Feature X player 2

Feature X player N

Some companies will prefer to widen their scope and increase their portolio of platform capabilities offer as a way to serve better their customers.This scenario can be reached opening additional R+D lines or merging/acquiring complementary companies.

facts, summaryCloud/SaaS offers opportunities

for: platform companies, developers using the capbilitiesoffered and also for “clouding

SW” (i.e: Abiquo)

An scenario of opportunities appear for small players able to offer their solutions as SaaS to

the Global Market

Big IT Players are currently working to adapt their offer,

Instead, the carriers are to slow to adapt to the current trend

In the next years the outsiders to lead the new paradigm will

compete both, growing internally and using M&A

and Solaiemes?

Solaiemes has a dual approach (premise & Cloud/SaaS) offering Communication Solutions for Mobility/Convergence/UC trying to be final user device agnostic. Currently we offer:

• Multimodal interaction (mobile & web) our platform uses other layers as IVR and voice resources from interoperated premise/cloud vendors.

• Live Media Sharing Framework, including mobile to web and web to mobile video-solutions (IP cam, webcam, 3G Videocall, 3G VideoShare).

• Push to Talk CRM/Advertisment/ERP/Social Media and mobile and web 2.0 interaction Cloud Solutions , interoperated with PTT leading vendors (NSN, Sonim, etc).

www.solaiemes.comhttp://blog.solaiemes.com

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