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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa
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Caren RennieHead Marketing and Client Care
November 2009
Spicing things up streaming for a client intimate business
Facingchange
Facing change
Traditionally older client base:
Retired and over the age of 55
Not technologically minded
Preferred method of communication is snail mail and attending client events
Facing change
New clients:
Under 55 and still economically active
Want to access information quickly, anywhere and anytime
Convenience – time starved
We needed a fast and interesting way of communicating
We decided to take the leap into the unknown world of web streaming!
Our first steps
Making Sense 2009
Insight
We’re hooked!
Annual Ladies Event
Annual investment presentation
Our corporatewebsite
Why welove streaming
Why we love streaming
More interesting and engaging
Extended reach
Streaming positions us as a progressive brand
We are able to leverage our existing communication at a nominal fee
Our clients love it!
What they say
“I think this is a wonderful way to communicate with us.” “This is a great use of technology and the message is
well received.” “Very good way of communicating and also wonderfully
time effective . Keep it up and do more frequently. Also worked really well technically - no hassles.”
“Great medium for communication particularly for me working out of the country.”
“These kind of updates are vital in the current climate. This one was helpful.”
Thank you
