StartupSaturday Mumbai Dec08 - AdoRoi Demo

Increasing ROI on Ad spends

NetPrice Services Private Limited - [email protected]

+91-9324724760

JG© NetPrice Services Pvt. Ltd.

Opportunity Global

•Estimated at ~ US$ 506 Billion, •expected to grow to US$ 558 Billion by 2010•Promotional ad spend is approx 20% •AdoRoi opportunity is a derivative of this US$ 100 Billion

Opportunity India

•Estimated at ~ US$ 4 Billion, •expected to grow to US$ 7.2 Billion by 2010•Promotional ad spend is approx 25% •AdoRoi opportunity is a derivative of this US$ 1 Billion

Pain Points

“Half the money I spend on Advertising is Wasted, Problem is I don’t know which half ”

Lord Leverhulme 1851-1925 (Founder Unilever)

Current inefficiencies in call-for-action promotions –

Poor follow up – no way of tracking leads Huge time lag – response time is between 5-15

days during which the lead becomes cold Lack of ROI measurement in conventional

media on ad-spend

Our Solution - AdoRoi

AdoRoi connects any prospect across SMS, IVR, Web & Wap platforms to the most efficient dealer in his neighbourhood.

Along with it analyses which media-communication has brought more leads and business in which region

The product comprises of following modules: HotLeads MediaMonitor InquiryMonitor LeadConverter

InquiryMonitor

Inquiry Monitor informs, what gives you higher number of leads and from where such leads are generated, (i.e which City, Pincode, location are your prospects located and in what numbers, what is the status of their purchase decision, etc.)

This is also reported live across the sales department online as to which agent/ dealer got how many inquiries, which region, city, state is having more potential, this all happens in real time and reduces the load on the call center.

MediaMonitor

Media Monitor tells you, which media-communication (TV, print, Radio, OOH, etc.) has brought more leads and business in which region, also monitoring the efficiency of the local dealer before delivering the lead.

Thus these reports create an opening as how to make your promotional ad campaigns more effective thus making you derive more from advertisement money spent.

LeadConvertor

The Leads distributed to the Dealer Network, can be updated for the feed-back received remotely using the SMS or Online Inquiry box by the Dealer / Sales Officers.

The LeadConvertor comes with a unique automated SMS reminder option, where-in if the prospect has asked the dealer to contact after 3 days, in such an event the dealer will be reminded on the 3rd day to connect with the customer.

Enhanced Dealer Productivity

Team Tracker & SMS Questionnaire

Tracks the sales team wherever they are and also indicates the status of tasks assigned to each member of the team. Its use can be extended to maintain inter-office connectivity between any team or teams with interrelated tasks.

SMS Questionnaire is an non intrusive automatic validation of leads. Where in customized questions are asked and replied over sms.

AdoRoi Process Flow

ADVTADVT FeedbackFeedbackCustomerCustomer

ReportsReports

TV

Print

Radio

Outdoor

Internet

Mobile

SMS

Voice

WAP

WEB

DTH

FrontlineSales

Inquiry MonitorMedia MonitorRegion MonitorTeam MonitorLead Convertor

Team Tracker

SMS Questionnaire

HotLeads

TOP MGMTMEDIA DEPT

MARKETING & CRM DEPTSALES DEPARTMENT

3 Minutes3 Minutes 1- 2 Days1- 2 Days

© NetPrice Services Pvt. Ltd.

Auto Response Filtering

-MEDIA TAG-CREATIVE TAG-PRODUCT TAG

-LOCAL OFFER TAG

-LOCATION TAG-SALES EXECUTIVE

SELECTION

Hot leads – Flow Example

Customer enters Postal PIN code/ city name

Customer receives response Closest dealer gets an sms with customer details

Deal close - 1 day


Key Benefits

Accurate response measurement of conventional and online advertisements

Aids in optimizing Media Plan

Improves collaboration among sales, marketing and media divisions

Immediate and automated prospect handling

Measures responsiveness of distribution channel

Increasing ROI of Promotional Ad-Spend© NetPrice Services Pvt. Ltd.

Company Overview

NetPrice Services is incubated at SP Jain Business School - Mumbai

Current Team Strength - 15 Operating from Mumbai and Chennai Patented & Copyrighted Business Model in USA &

India. Awards / Recognitions for Innovation in Marketing:

ISB Hyderabad for Business Plan Showcase ( Top 50 IT Innovations at TiE-ISB Connect 2007 Showcase )

IISc Bangalore Runner-up at HeadStart Event - Enterprise Media Innovation 2007

Red Herring Asia 100 Winner 2008 - Among 100 most innovative & disruptive companies in Asia


Team

Mitesh Thakker – Founder, CEO An MBA from SP Jain with 10+ years experience in marketing, strategy and BD across

US, Africa & Asia Started NetShoppee.com (B2C portal) in early 1999 Director Marketing for BlueNet America Inc.

K. Muralitharapandian - Co-Founder, COO A postgraduate in Computer Applications, A techno-operations professional with 12

years experience Expertise in Software development & administration Entrepreneurial stint in setting up a web design company Handling product development and tech team in Chennai

Subhas Dandapani – Head Technology & Chief Architect B.Tech (IT) from Anna University, Subhas is a Geek since his teens, and has won many

national and state level technology awards An architect with total grasp across databases, linux and web technologies Keen eye on emerging technologies

Prasaad Gadkari – Head Corporate Communication & Sales B. Tech (Chemical) & MBA from Nagpur University, Prasaad is an avid writer & trainer

on technology applications for sales and marketing. - Has 20+ Years of Sales & Marketing Experience - Authored a book on E-Marketing - Developed courses on Digital Salesmanship, Digital Marketing and Blogging

Current Status

Angel Funded to the tune of 200K US$ in 2007 Pre-Revenue Stage Product is Fully Developed & Tested Copyright Awarded in India, Patent Pending in

USA. Beta Customers in India Master Seller Appointed in India In discussions with Master Seller/s in USA Seeking Series ‘A’ Funding for Scaling up.


SnapShot’s of the ToolFor Demo or Promo Video visit :

http://demo.adoroi.net/promovideo

Web-based Desktop - Control PanelADoROI has a user friendly and intuitive Semantic Web Interface (Web-Desktop Feature), while the backend uses convergence technologies to integrate with SMS, IVR, DTH, USSD Interface.


Increasing ROI on Ad spends

NetPrice Services Private Limited - [email protected]

+91-9324724760

JG

THANK YOU
