Stop Building Links, Start Earning Them

Theo van der Zee – JAB13 – 02/JUN/2013

What were you doing on

February 23th 2011 or April 24th 2012?

Google’s goal is to

put the user first

Less ads that are

being displayed

means less profits

for Google

Show relevant results on the

screen as fast as possible

Matt Cutts: 500+ updates per year

are made to the algorithm

The algorithm determines the order

in which pages are shown

Early in 2012 several modification

related to anchor text were made

The Google Panda update is one of

the most notorious updates

At first the

Google Panda update

was known as the

Farmer Update

Google asked large groups of users

to check out and rate websites

Too many ads

on your website

is a sign of

low quality

What is the average time that a visitor spends

on a given website?

Google can now determine the amount of bad

characteristics that a website has

The Penguin update has

shaken up the SEO-world

Removing pages that violate the

Google webmaster guidelines

Remove sites that are

unfairly present on

high positions in the

search results.

The link profile is an important factor in how

Google Penguin judges websites

How does the link profile of a

trustworthy website look like?

Not everyone

can link to

another website

on the internet

With the rise of social media,

many more can cast a ‘vote’

Google only has limited access

to the data on Twitter

Even less access

to the enormous

amount of data that

Facebook has

Data from Google+ is already being integrated

into the algorithm

Why did we start hoarding links from

other websites in the first place?

In the near future, links will remain an important

factor of the equation

Sending out

large amounts of email

with the request

of a link to your site

Of course you can always simply

pay some money for links

Adding websites to directories was a popular

tactic to get new links

Publishing articles on other

websites will get you links as well

Let’s not forget about the links from forums,

blogs and guestbooks

A large

social network

creates opportunities

and new insights

Hang out with influential people and do

this in a strategic and respectable way

Use commenting on blogs

as the start of a conversation

Use your blogs to build a bridge between your

products and search queries

By visiting conference you might

meet some influential people

By following people on Twitter,

you know what is hot in your niche

Visiting Question and Answer

websites is also an effective method

Create authoritative content and

people will promote it for you

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