Streaming to build your investor relations

Derek AbdinorNovember, 2009

Work at Ince.motiv

Ince.motiv partnered with Corpcam for webcasting solutions since 2002

Pitch

Technical delivery

Company communications(Marketing, IR, PR, Comms, Business channels)

Consumer Shareholder

Investor relations

a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company and the financial community which ultimately contributes to a company's securities achieving fair valuation.

Investor relations

a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company and the financial community which ultimately contributes to a company's securities achieving fair valuation.

The essence of IR

Communication by management to the investment community

What are you doing with my money?

King Report on Governance “the King III Code” (2009)

8.2.4 The board should consider not only formal, but also informal, processes for interaction with the company’s stakeholders

8.5.2 Communication with stakeholders should be in clear and understandable language

Investment community

Traditional protocols

Yet at the same time seeking competitive advantage - information

Most influential shareholdersTraditionally in Cape Town

Investment analysts society

Investment analyst presentation

Profile

Main board

Foreign audience

Services which stream interviews to Bloomberg and Reuters terminals

Foreign investment

R71.8 billion 2009 year to date (nett purchasers)

JSE total market cap R5.7 trillion

The role of the analyst

To make forecasts on the profitability of investing in a company – for its own market agenda or those of its clients

Include financial journalists

The problem of coverage and ranking

Media habits

Individual preferences:1. Media creators2. Operators3. Users

Digital natives

Media channels

Media channels

Aggregators

Aggregators

The obvious benefits of streaming

Location independent

Visual

Possible archive for on-demand

Broadcast or narrowcast

Technical

Venue should have ISDN

Webcast can integrate with TV broadcast (eg: Summit TV)

Webcast output – Windows Media

Audio (slides and audio) or Video (streaming audio/video and slides)

Industry growth

Corporate webcasts (video and audio)

100150200250300350400

2004 2005 2006 2007 2008 2009(Oct)

The burden

Cost is brought unto the shareholder

Internal management by: Company Secretary/marketing/IR/Legal

Current

Results announcements

Deals

Deals

Future?

Stakeholders - parastatals

Stakeholders - staff

Interviews and dark sites

Investor days

AGMs

8.2.3 The board should encourage shareholders to attend AGMs(King III)

Conference calls

Either replace with webcast

Stream management on the call

Corporate channel

Questions