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“StumbleUpon is the greatest thing ever invented. The site makes the Internet ‐ and by extension, the world ‐ seem both bigger and smaller, infinite in its possibilities yet totally accessible.” — Oprah Magazine

Stumble upon

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Page 1: Stumble upon

“StumbleUpon is the greatest thing ever invented. The site makes the Internet ‐ and by extension, the world ‐ seem both bigger and smaller, infinite in its possibilities

yet totally accessible.”— Oprah Magazine

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Overview

http://www.youtube.com/watch?v=F8DtI9e4xZ8&feature=youtu.be

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Overview

Discovery engine, finds webpages based on interest

Toolbars exist for Google Chrome, Firefox, Internet Explorer; works with all browsers

Mobile apps for iPhone, Android, Amazon App Store

Over 25 Million Users

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Overview

Founded November 2001; Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd in Canada

Wanted to create a company before knowing what it was

Popularity attracted Brad O'Neill, assisted with a move to San Francisco; fund-raising totaling $1.2 million

Owned by eBay from May 2007 until April 2009 Bought back by Garrett Camp, Geoff Smith and

several investors

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Tips for Personal Use

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Tips for Personal Use

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KPI’s

Social networks coordinate Web content; users stumble on pages recommended by friends

Giving a site a thumbs up or down Thumbs up results in the site becoming favorite; can

find these in History optionally leave additional commentary on site’s review

page; discovery approach automates the "word-of-mouth" referral of peer-approved Web sites

Return rate back to home page Allows you to see what audiences interests are;

see what sites people like and what they think isn’t worth their time

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Impacts

StumbleUpon topped the social media charts for the most traffic: StumbleUpon: 50.34% Facebook: 37.4% Reddit: 4.26% Twitter: 3.23% YouTube: 3.19%

After 24 hours a popular shared link will typically get Retweets on Twitter: 0% Likes on Facebook: 5% Stumbles: 83%

Changed social media, incorporated other sites to obtain more traffic

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Impacts

Average Stumble page view lasts 72 seconds, 25% longer than the average web page view

StumbleUpon scores high in social engagement for three reasons: Getting to know you: sets it above the rest of the social media is

the way it is focused directly onto people interested in your particular niche

Getting people to like you: directs you to new pages by people who share similar interests

Building trust: tightly targeted groups centered around your niche plus the ability to provide genuine social proof

Built around the concept of structuring groups and communities around shared interests

All content generated by recommendations from the user community and group members

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Businesses Using Stumble/Advertising

StumbleThru service allows users of toolbar to stumble within BBC.com, Blogger, Break.com,

CNN.com, Collegehumor, Flickr.com, FunnyorDie.com, Howstuffworks.com, HuffingtonPost.com, Metacafe.com, Pbs.org, PhysOrg, Rolling Stone, Scientific American, The Onion, Wikipedia, Wired.com, Wordpress, and YouTube

Service allows registered users to stumble on specific sites like the ones listed above, rather than the entire Web

Paid Discovery is StumbleUpon’s ad system Up to 5% of all stumbles are reserved for Paid Discovery, advertisers

directly insert their web page into the user experience. Paid Discovery sends visitors directly to the advertiser’s page, there’s

no need to create an ad Advertisers have different options for how quickly and how many users

they can reach with their content, depending on their marketing objectives

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Cautions

AddictingAccesses personal data off FaceBook

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Works Cited

www.stumbleupon.comhttp://memeburn.com/2012/09/why-

stumbleupon-is-the-real-king-of-social/http://www.forbes.com/sites/oliverchiang/

2011/01/03/stumbleupon-passes-facebook-as-top-source-of-social-media-traffic/

http://www.linkedin.com/in/bradoneill