Stumble Upon Project

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Text of Stumble Upon Project

  • 1. The Online Discovery Networking Tool By: Kathleen M. Vogel http:// www.stumbleupon.com/productdemo StumbleUpon
  • 2. History of StumbleUpon
    • Founded in 2001 by Garrett Camp, Geoff Smith, Justing La France, & Eric Boyd in Canada
    • StumbleVideo introduces in 2006
      • Gets videos from Youtube, Metacafe, etc.
    • In 2007, Ebay aquired StumbleUpon for 75 million
    • April 2009, Garrett Camp and other investors bought back the company
    Garrett Camp, CEO of StumbleUpon
  • 3. StumbleUpon Today
    • Headquartered in California
    • Acquired over 8.5 million members
    • Largest personalized content discovery engine on the Web
    • 425 million recommendations a month and growing
  • 4. How Stumbling Works
    • High Quality pages matched to personal preferences
  • 5. One Way To Stumble.
  • 6. Sharing Video Content
    • Via Email, Facebook, Twitter
  • 7. Benefits of Stumbling
    • Channel surfing video
    • Sharing with friends
    • Discovering content for yourself
    • Combats information overload
    • Personalized browsing
    • Just click Stumble: Simple/Easy to use
    • Advertise your content
    • A way to have your content stumbled
  • 8. StumbleUpon vs. Pandora
    • Sharing Emphasized
      • Facebook
      • Twitter
      • Email
    • Money Maker: Advertising
    • Stumbling for Music vs.
    • Stumbling for Video + Text
  • 9. Stumbling vs. Googling
    • Both find things on the web.
    • Discovery over utilitarian searching
    • Googles huge!
    • Both use advertising but ads are shown differently
  • 10. Stumbling vs. Digging
    • Both are built through user submissions
    • Both deliver a sense of discovery to visitors
    • Digg lacks personalization and does not recommend stories
    • Digg does not cluster its users and make recommendations based on social network
    • StumbleUpon doesnt cover breaking news very well
      • Digg is better at covering tech, world or other news.
    • Digg has all stories at once vs. in StumbleUpon showing one story at a time
  • 11. Bibliography
    • http://www.searchenginejournal.com/stumble-upon-interview-series-stumbleupon-defined-vs-digg-google-myspace-and-more/4414/
    • http://en.wikipedia.org/wiki/StumbleUpon
    • http://www.stumbleupon.com/aboutus/
    • www.pandora.com
    • www.digg.com
    • www.google.com
    • www.stumbleupon.com
  • 12. Deli.cio.us
    • StumbleUpon vs. Deli.cio.us
    • They are both ways to save and record wonderful bits of information you experience as you cruise the web and they both have browser-side gizmos for users.
    • The interfaces are radically different, though I suspect youll get more link and SEM value from Deli.cio.us in the short term.
  • 13. Myspace
    • Heres StumbleUpon vs. MySpace:
    • Both have profile pages that show personal interests and photos of users
    • StumbleUpon is built around an information and entertainment discovery recommendation experience where profiles lead back to discovery, while MySpace is built around the profile viewing and community communication experience.
    • It would be wicked if SU and MySpace could converge. Innit.