The Online Discovery Networking Tool

By: Kathleen M. Vogel

http://www.stumbleupon.com/productdemo

StumbleUpon

History of StumbleUpon

Founded in 2001 by Garrett Camp, Geoff Smith, Justing La France, & Eric Boyd in Canada

StumbleVideo introduces in 2006 Gets videos from Youtube,

Metacafe, etc.

In 2007, Ebay aquired StumbleUpon for 75 million

April 2009, Garrett Camp and other investors bought back the companyGarrett Camp, CEO of

StumbleUpon

StumbleUpon Today

Headquartered in California

Acquired over 8.5 million members

Largest personalized content discovery engine on the Web

425 million recommendations a month and growing

How Stumbling Works High Quality pages matched to personal preferences

One Way To Stumble….

Sharing Video Content Via Email, Facebook, Twitter

Benefits of Stumbling

Channel surfing video Sharing with friends Discovering content for yourself Combats information overload Personalized browsing Just click Stumble: Simple/Easy to

use Advertise your content A way to have your content

stumbled

StumbleUpon vs. Pandora

Sharing Emphasized Facebook Twitter Email

Money Maker: Advertising

“Stumbling” for Music vs.

“Stumbling” for Video + Text

Stumbling vs. Googling

Both find things on the web.

Discovery over utilitarian searching

Google’s huge!

Both use advertising but ads are shown differently

Stumbling vs. Digging

Both are built through user submissions

Both deliver a sense of “discovery” to visitors

Digg lacks personalization and does not recommend stories

Digg does not cluster its users and make recommendations based on social network

StumbleUpon doesn’t cover breaking news very well Digg is better at covering tech,

world or other news. Digg has all stories at once vs.

in StumbleUpon showing one story at a time

Bibliography

http://www.searchenginejournal.com/stumble-upon-interview-series-stumbleupon-defined-vs-digg-google-myspace-and-more/4414/

http://en.wikipedia.org/wiki/StumbleUpon http://www.stumbleupon.com/aboutus/ www.pandora.com www.digg.com www.google.com www.stumbleupon.com

Deli.cio.us

StumbleUpon vs. Deli.cio.us They are both ways to save and record

wonderful bits of information you experience as you cruise the web and they both have browser-side gizmos for users.

The interfaces are radically different, though I suspect you’ll get more link and SEM value from Deli.cio.us in the short term.

Myspace Here’s StumbleUpon vs. MySpace: Both have profile pages that show personal interests

and photos of users StumbleUpon is built around an information and

entertainment discovery recommendation experience where profiles lead back to discovery, while MySpace is built around the profile viewing and community communication experience.

It would be wicked if SU and MySpace could converge. Innit.