#jobvite13

Elevate Your Web Page Campaign to New HeightsMai NakamuraJobvite, Web Developer

#jobvite13

Best Practices: Planning & Metrics• What is the desired goal/success?• Who is your audience/what kind of message

do you want to deliver?• 70% planning, 30% execution• Have assets/materials prepared before you

start executing• How will success be measured?

#jobvite13

Best Practices: Design• Simple code and design• Colorful and on-brand/showcase company culture• Leverage images and video—don’t make people

read too much• Clean, concise, simple, to the point• Clear calls to action (Apply, Join Us App, Event

registration, etc).

#jobvite13

Best Practices: Functionality• Cross browser support-make sure web site looks

good in all modern browsers• Optimize for mobile• Test all calls to action (make sure

buttons/links/videos work across browsers)• Include a link to your hosted CSS stylesheet• Make sure the images are hosted on your server

#jobvite13

Web Page Campaign Examples• Jobvite: http

://source.jobvite.com/TalentNetwork/action/campaign/w/MjE0NAt • Sticknet: http://source.jobvite.com/TalentNetwork/action/campaign/w/

MjEyNA• http://source.jobvite.com/TalentNetwork/action/campaign/w/MTgwMg• http://source.jobvite.com/TalentNetwork/action/campaign/w/MTczOQ• Demo: http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/

NTc0OTU• http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTcyNDk• Top Dog: http

://source.jobvite.com/TalentNetwork/action/campaign/w/MjE3Nw

#jobvite13

Thank You!Mai NakamuraJobvite, Web Developer