Embed Size (px)
DESCRIPTION
Superfast Business Supplier Network Launch - Peninsula Enterprise launched the Superfast Business service in Devon and Somerset May 2013. As part of this service we are building a database of IT suppliers in the South West region. This presentation is for suppliers who attended either of the network launch events in April. The presentation was given by Cosmic’s Business and Operations Director, Kate Doodson and gives an insight into the future of IT and use of digital technology inside businesses and what they are looking for from their IT suppliers.
Citation preview
Serco Internal
What businesses need from IT suppliers to help grow & change
Kate DoodsonCosmic@cosmickated
Serco Internal
Serco Internal
Serco Internal
Business is Changing
Serco Internal
US online business in UK
Serco Internal
• 5 value levers “Internet advantage” of High-Web use SMEs:
• Geographic Expansion - The Internet creates a borderless world for many SMEs, enabling them to compete with much larger, multinational companies by accessing markets that were previously out of reach.
• Enhanced Marketing - Online marketing delivers expanded reach and measurable returns. It also yields valuable data about consumers and their preferences, enabling expressly targeted advertising and offers.
• Improved Customer Interactions – Social media make it possible for companies to engage in real-time dialog with customers not only to boost sales but also to build loyalty and even to help create, refine, and enhance products and services.
• Leveraging the Cloud - SMEs can access sophisticated, open cloud-based, tools to enhance a wide range of functions, including customer relationship management, information management, and customer payments. As a result, these companies can grow quickly without requiring large investments in infrastructure.
• Easier and Quicker Staff Recruitment - The recruiting options available today are more powerful and less expensive than ever before, and they enable SMEs to tap a global talent market
Serco Internal
Serco Internal
Successful Start-up UK
Serco Internal
Business with no change?
189m singles sold 2012Physical CDs - 576kDownloads –183m
Serco Internal
% of sales online
6% of UK Sales £2.6 billion
33% of UK Sales £2 billion – digital
17% - book revenues online Financial Times
subscriptions : 316k digital vs 286k print
Serco Internal
So what’s happening to business?
Serco Internal
Changing consumer behaviour
•Have hand held devices with reach for 14 hours a day on average
•50% more likely to use mobile voucher
•Mobile payments
•Camera searching
•Augmented reality
•Google Glass
Mobile
Serco Internal
• Changing staff behaviour
• Anytime anywhere access to
– Files– Email– Staff communications– Customer communications
Cloud
Serco Internal
• Staff and customer influence
– Social, more social– Curation collation of content– Video – Tagging content
Social
Serco Internal
• Big Data - More things on the internet than people
• How can we make the most of this? Collate info & use this to predict future client behaviour? We are creating 2.5 billlion GB of data every day
• In the last 2 years we have created 90% of the data on the planet
Information
Serco Internal
4th age of technology
1. Productivity - Office2. Network - connection3. Digital – 2.0 connection through web4. Post PC – tablet and mobile
Serco Internal
Serco Internal
Supplier relationships with businesses
Serco Internal
• Can you fix this printer?
• I can’t access the xx system
• Can you build me a website?
Serco Internal
Know more than one person Understand customersSee the bigger picture
Serco Internal
• How do we ensure we comply with data protection?
• What’s the best CRM system for us?
• How could we migrate to Cloud?
• Cross department issues
Serco Internal
Serco Internal
• How can we save costs?
• How can we get better than our competitors?
• How can we sell more/product to market etc
Serco Internal
• Gives competitive advantage
• Leapfrog technologies
• Cost savings technologies
• Cost savings for business processes
• Shift of expenditure
Less measurable benefits
• Staff interest, team motivation
• Brand benefits ‘seen as innovative company’
• Improved quality outputs
Working strategically with businesses
Serco Internal
• “We explained our business model and our ideas for expansion,” says David Hauser, chief technology officer for a growing business.
• “Some suppliers said they really didn’t care, but others were interested. The ones who were are the ones we continue to use today.”
Serco Internal
What businesses need from suppliers
Serco Internal
Serco Internal
• Be aware of the business, their competitors, their marketplace
• Ahead of the curve, assessing new technologies
• Looking much further ahead, looking for competitive gain
• Offering white papers, thought leadership?
• Understand the relationship
Suppliers skills
Serco Internal
•Mobile•Cloud•Social•Big data
Discussion
Serco Internal
www.superfastbusiness.co.uk
0845 094 6108
@cosmickated
Further information
