The Super-Star Phenomenon! The Social Networking Revolution – It’s All About YOU

Strategies for Building a Personal and

Professional Competitive Advantage in the World

of Social Networks

Why Social Networking

• Connects people of all different types of interest

• Access to knowledge, information and contacts

• Expands reach - Personal to Corporate to Medical– Sixdegrees ->MySpace->LinkedIn-

>Bizmeed->Konnects->eventful

Top Ten Social Networking Sites 2006-Nielsen//NetRatings

Site URL

MySpace Myspace.com

Blogger Blogger.com

Classmates Online Classmates.com

YouTube Youtube.com

MSN Groups msn.com

AOL Hometown AOL.com

Yahoo! Groups Yahoo.com

MSN Spaces msn.com

Six Aprt Typepad Typepad.com

Xanga Xanga.com

Top Ten Social Networking Sites 2007-Toptenreviews.com

Site URL

MySpace Myspace.com

Zorpia Zorpia.cm

AOL People Connection AOL.com

Friendster Friendster.com

Hi5 Hi5.com

MyYahoo Yahoo.com

Facebook Facebook.com

Tickle Tickle.com

Everyones Connected Everyonesconnected.com

Backwash Backwash.com

Super Star Strategies for Smart Online Networking

• Establish yourself as a credible expert, online and off!

• Claim it, take it, earn it and friend it!• Take inventory of your expertise:

• Where does your expertise come from – reading, classes, seminars, workshops, apprenticeships, on the job, research

• How do you communicate your expertise• Is your counsel or advise sought by others

Super Star Strategies for Smart Online Networking

You – the Super Star

• Assess your reputation – in your field

• Are you ready for the limelight and able to accept criticism – private and public

• The confidence to name it and take it

• Effective communicator able to convey even complicated information in layman terms

Why Online Networking has Grown

• The rise of “new media” outlets – cable TV, online networks, blogs, podcasts and more

• From magazines to bloggers, expert opinion is necessary for providing valuable content for listeners, readers & Web surfers

Newsletter Networks – A Great Long-term Strategy

• The list of people willing to hear from you on a regular basis – YOUR BEST BUSINESS ASSET

• A newsletter – use it to promote your expertise

• Learn from your target market

• Drive new products and services

Newsletter Network Tips

Include tips and articles

• This will promote your reputation as an expert sharing knowledge

“Mention” your product and services and be sure to include a link to your site

Learn from your target market

• Use surveys

• Ask for feedback

Test drive new products

Never stop building your list

Market Yourself as an Expert the New Media Way

• Free PR that can save you thousands• Information is QUEEN• The world WANTS to hear your unique

perspective• Experts get paid more and save people time

and money • CREDIBILITY as a Recognized Expert

– Start saying it NOW!– Now’s the time to leverage the advice you

are already giving away

Be Your Own Agent

• Get In– Go where your market is! – Follow related niches for your products & services!

• Fit In– Create community around your brand– Go interactive & create conversations and networks– Meet your community where they are, find what they want

and deliver it• Make Friends

– Engage your market within your community– Create interactive contests, polls, user feedback– Collaborate and cooperate– Give of yourself

The Future of Social Networking

MobilityVideoGooglismBloggingWeb 2.0Media MobsHollywood, Bollywood & Mollywood & Nollywood

Credits

Director: Cynthia de Lorenzi – Flamingo Films

Writers: Bloggers, Blabbers, Innovators, Storytellers

Genre: Documentary

Plot Outline: An unconventional Approach Super Stardom

Plot: Blogging, Blabbing, Tagging, Networking

Users: Divas, Entrepreneurs, Social Mavens

Company’s: de Lorenzi Group, GoGawGaw, Success in the City, Patriot Computer Group